Thursday, June 21, 2018
You are here:

Grey NY Tells "Real Color" Story of Transgender Model For Clairol Nice’n Easy

By

Robert Goldrich
Friday, Aug. 19, 2016

1816 views

Log in or register now!

Lina Plioplyte directed this short which tells the story of Tracey Norman, the first black transgender fashion model who enjoyed success, discovery, rejection and finally acceptance as a Nice’n Easy spokesmodel.

In the late 1970s Norman established herself as a model and graced a box of Clairol hair color. However, she harbored a secret back then--she was transgender. At a fashion magazine shoot in the early 1980s, her truth was revealed, and her career came to an abrupt halt.  Now, 35 years later, Clairol has brought her back, but this time as the woman she really is.  Norman shares her story in a moving Nice’n Easy video and shines in the new “Color As Real As You Are” campaign.

Grey creatives read about her story and with the client have reignited her career at 63.  The product’s positioning celebrates “the real you” and Norman tells her story in this video. Norman will also appear in the “Color As Real As You Are” print ad and her first TV commercial set to launch in January 2017.

Credits

Client Clairol Nice’n Easy Agency Grey New York Andreas Dahlqvist, chief creative officer; Alice Ericsson, executive creative director; Beth Avellini, group creative director; Gino Gianneschi, creative director; Amanda Peters, strategy director; Emily Darby, producer; David Steinberg, agency music producer. Production Lina Plioplyte, director. Editorial Vision Adam Talaid, editor.

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/68308/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/68308/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/68308/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/68308/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jun. 20, 2018

The Procter & Gamble Company (NYSE: PG) advanced its commitment to...

Wednesday, Jun. 20, 2018

Facebook's Instagram app is loosening its restraints on video in an...

Wednesday, Jun. 20, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Wednesday, Jun. 20, 2018

The mouse is chasing the fox. Disney is upping the ante for Fox, making a...

Wednesday, Jun. 20, 2018

The Cannes Design Lions Grand Prix honor was bestowed upon AMV BBDO,...

Wednesday, Jun. 20, 2018

"Yellowstone" has everything a worthwhile Western should, including...

Recent SPW Releases

Wednesday, Jun. 20, 2018

Glenn Frankel and Keri Walsh have been named 2018 Academy Film Scholars by...

Wednesday, Jun. 20, 2018

Atlanta agency Red Clay tapped Fried Okra Entertainment’s (New York,...

Wednesday, Jun. 20, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Wednesday, Jun. 20, 2018

Ad 2 Dallas , a philanthropic and networking group for passionate young...

Tuesday, Jun. 19, 2018

Content creation studio BODEGA has added Los Angeles based animation...

Tuesday, Jun. 19, 2018

Red Giant has just released a brand new Trapcode Form 3 training series ,...

Top