Sunday, December 17, 2017
You are here:

Grey NY Tells "Real Color" Story of Transgender Model For Clairol Nice’n Easy


Robert Goldrich
Friday, Aug. 19, 2016


Log in or register now!

Lina Plioplyte directed this short which tells the story of Tracey Norman, the first black transgender fashion model who enjoyed success, discovery, rejection and finally acceptance as a Nice’n Easy spokesmodel.

In the late 1970s Norman established herself as a model and graced a box of Clairol hair color. However, she harbored a secret back then--she was transgender. At a fashion magazine shoot in the early 1980s, her truth was revealed, and her career came to an abrupt halt.  Now, 35 years later, Clairol has brought her back, but this time as the woman she really is.  Norman shares her story in a moving Nice’n Easy video and shines in the new “Color As Real As You Are” campaign.

Grey creatives read about her story and with the client have reignited her career at 63.  The product’s positioning celebrates “the real you” and Norman tells her story in this video. Norman will also appear in the “Color As Real As You Are” print ad and her first TV commercial set to launch in January 2017.


Client Clairol Nice’n Easy Agency Grey New York Andreas Dahlqvist, chief creative officer; Alice Ericsson, executive creative director; Beth Avellini, group creative director; Gino Gianneschi, creative director; Amanda Peters, strategy director; Emily Darby, producer; David Steinberg, agency music producer. Production Lina Plioplyte, director. Editorial Vision Adam Talaid, editor.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...