To commemorate the 100th birthday of the National Park Service as National Park Week (April 16-24) gets underway, Grey New York created this fun, lyrical PSA.
From a whistling ranger to a hooting owl, this PSA embraces a variety of sounds that can be found in America’s more than 400 national parks, edited together to create an unconventional yet still celebratory rendition of the “happy birthday” song.
Client National Park Service Agency Grey New York Rob Perillo, executive creative director; Sean Crane, Joe Mongognia, group creative directors; Chris Perrone, creative director/art director; Tony Muller, creative director/writer; Joey Scarillo, project manager; Keira Rosenthal, VP producer; Brian Winterton, producer; Josh Rabinowitz, EVP/director of music; Ben Dorenfeld, music producer. Music House One Thousand Birds Postproduction Vision @ Grey Gray Hirschfield, VP executive producer; John (JD) Dillon, producer; Alex Cohan, lead sr. editor; Steve Hafner, editor, graphics; Adam Talaid, editor; Matt Baker, Guy Romarin, audio engineers; Liz Le, assistant editor.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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