Monday, October 23, 2017
You are here:

Grey NY, Big Block Capture "Perfect Moments" For Canon

By

Robert Goldrich
Tuesday, Aug. 8, 2017

879 views

Log in or register now!

This Rube Goldberg-esque domino effect of movements triggered by a rolling Canon lens cap yields assorted unique photo opportunities in this digital video--”Perfect Moments”--created by Grey New York and directed by Jonathan Zames of Big Block for Canon.

These perfectly timed photos include flowers frozen in air, a dog helping to lift a gate and a falling water balloon caught in the perfect moment.

The goal of the overall campaign is to educate consumers to find the perfect images in everyday life while challenging them to step from behind their smartphones and reach for a camera--"the right camera"--that can capture the instantaneous moments that happen every day. 

Throughout 2017, Canon will continue to reveal unique tips and tricks via social media infographics, photo challenges and content creators to help empower consumers to “Shoot for Greatness.” From capturing the perfect low-light birthday experience to recreating the water hat by dropping a balloon on a willing participant, these moments are no longer just for the professionals.

Credits

Client Canon Agency Grey New York Jeff Stamp, Rob Lenois, deputy chief creative officers; Brad Mancuso, executive creative director; Susan LaScala Wood, group creative director; Chris Hanrahan, associate creative director/copywriter; Mike Lubrano, associate creative director/art director; Mackenzie Keck, art director; Paul Curry, copywriter; Cassie Meyers, Angela Kim, designers; Steve House, strategy director. Executive Production Townhouse Bennett McCarroll, president; James McPherson, director of integrated production; Jennifer Truss, producer; David Steinberg, music producer. Production Big Block Jonathan Zames, director; André Szankowski, DP; Jay Pooley, production designer. Editorial Nomad Jai Shukla, editor. Music/Sound Design Sound Lounge Peter Holcomb. Principal Talent Lauren DeCiccia

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/72728/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/72728/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/72728/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/72728/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Oct. 22, 2017

Writer and director James Toback, who received an Oscar nomination for...

Sunday, Oct. 22, 2017

It was a spooky weekend at the box office for nearly everyone but Tyler...

Saturday, Oct. 21, 2017

The American Film Institute (AFI) announced the three Centerpiece Galas...

Friday, Oct. 20, 2017

The Television Academy has voted to begin disciplinary proceedings against...

Friday, Oct. 20, 2017

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown...

Friday, Oct. 20, 2017

DP Eric Robbins has joined Innovative Artists for representation in...

Recent SPW Releases

Monday, Oct. 23, 2017

"The Visit" won the U.S. Short Film Award Of Excellence at the Catalina...

Friday, Oct. 20, 2017

To introduce their newest offering, Zing, maker of StikBot brand stop...

Thursday, Oct. 19, 2017

The Independent Filmmaker Project (IFP), the nation’s premier member...

Thursday, Oct. 19, 2017

Kerry Brougher, Director of the Academy Museum of Motion Pictures,...

Thursday, Oct. 19, 2017

Romain Quirot ’s short film, The Last Journey of the Enigmatic Paul W.R...

Thursday, Oct. 19, 2017

Cutters Studios Detroit ( http://www.cuttersstudios.com ) is very proud to...

Top