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Grey NY, 1stAveMachine Team On "Highway Robbery" For Volvo

By

Robert Goldrich
Thursday, Apr. 7, 2016

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To promote Volvo’s new XC90 T8 Twin Engine, we see that this SUV is the first plug-in hybrid to be powered by gas, electricity and other vehicles. 

Over a two-day stretch in Southern California, Volvo and Grey NY used a custom peristaltic pump placed over the roadway that, when vehicles drove over it, generated electricity to fuel a nearby charging station to which the  XC90 T8 was connected.

Chronicling this unique transfer of power was this film titled Highway Robbery produced by 1stAveMachine and directed by Bob Partington, Jordan Fein and Hunter Baker.

Credits

Client Volvo Agency Grey New York Andreas Dahlqvist, chief creative officer; Matt O’Rourke, executive creative director; João Coutinho, Marco Pupo, group creative directors; Rodrigo Burdman, associate creative director/art director; Natalie Rose, creative director/copywriter; Jason Goldshteyn, copywriter; Stephen Samelko, producer; Ben Dorenfeld, music producer. Production 1stAveMachine Bob Partington, Jordan Fein, directors; Hunter Baker, director/DP. Postproduction 1stAveMachine Colin Laughlin, editor. Audio Mix Gramercy Post

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