Martin de Thurah of Epoch Films directed this two-spot package for StubHub, including “Machines” in which the hero tells the story of the rise of artificial intelligence and its inevitable turn on humanity. As the machines take over the world, our lead human character realizes that he never saw his favorite singer live in concert.
It’s a profound regret that makes an offbeat case for getting out and experiencing life, making sure to pick up those tickets at StubHub to attend worthwhile, memorable events.
Beyond the visuals and twisted comedy from de Thurah, “Machines” also features original music from Oscar-nominated composer Johan Johannson (Arrival, Theory of Everything, Sicario).
Credits
Client StubHub Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, executive creative director; Danny Gonzalez, David Suarez, creative directors; Simon Bruyn, Andrew Livingston, associate creative directors; Tod Puckett, director of production; Leila Gage, executive broadcast producer; Todd Porter, agency music sueprvisor. Production Epoch Films Martin de Thurah, director; Kasper Tuxen, DP; Melissa Culligan, managing director; Anura Idupuganti, line producer; Megan Murphree, head of production. Editorial Work Editorial Rich Orrick, editor; Keith Hamm, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. Color The Mill NY Fergus McCall, colorist; Nate Seymour, Zack Wilpon, Daniel Moisoff, color assist; Dee Allen, exec producer; Natalie Westerfield, color producer; Evan Bauer, production coordinator, color. VFX The Mill LA Anastasia von Rahl, sr. exec producer; Jalisa House, production coordinator; John Shirley, shoot supervisor/2D lead artist; Chris Bayol, 3D lead artist; Tom Van Dop, Tim Crabtree, Ben Smith, 2D artists; Blake Guest, Sophie Pince, Sharlene Lin, Michael Lori, Steven Olson, Katie Yoon, 3D artists; Ed Laag, Eugene Gauran, matte painting; Jason Kang, Greg Park, motion graphics; Sasha Vinogradova, Jan Sladecko, Vinicius Naldi, designers. Sound Design/Audio Post Michael Anastasi, sound designer; Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer. Music Cutting Edge Group Jóhann Jóhannsson, composer; Michael Kurtz, exec producer/music producer. Publisher/Label Cutting Edge Music (Holdings) Limited. End Tag Graphics We Are Royale Chris Volckmann, exec producer; Karla Fay Sylvester, producer; Brien Holman, creative director; Mike Humphrey, animator.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
