Procter & Gamble’s Gillette Venus rolled out this piece to further de-stigmatize the care of pubic hair. From Grey NY, the spot debuts the song “It’s Time to Care (For Your Public Hair)” featuring female rapper Princess Nokia.
A worthy follow-up to last year’s “The Pube Song”–for which BANG Music won the AMP Award for Best Original Song in a commercial directed by Sacha Beeley of animation studio Strange Beast–this new animated film again teamed Grey NY and Beeley, with BANG as the music house.
“I love that Venus is using all means to get people comfortable with saying pubic,” said Princess Nokia, co-writer and featured artist. “As a songwriter and rapper, I connect with my fans by helping them show up as their truest selves.”
Credits
Client Procter & Gamble/Gillette Venus Agency Grey New York Javier Bonilla, global executive creative director; Rebecca Flinn, creative director, art; Bevan Mahaney, creative director, copy; Lauren Otis, associate creative director, copy; Sophia Moore, sr. art director; Claire Wyatt, sr. writer. Production Agency Townhouse James McPherson, chief production officer; Keira Rosenthal, VP, executive integrated producer; Jasmine Reyes, associate integrated producer; Kurt Steinke, director of music production; Beliansh Assefa, associate music producer. Production Company Strange Beast Sacha Beeley, director; Zoe Muslim, exec producer; Louise Simpson, Nefeli Petika, producers; Nelly Michenaud, Harriet Gillian, Matt Lloyd, Matt Partridge, Ana Garcia Sebastia, animators; Eloise Garlick, Zohar Dvir, Lydia Reid, Daisy Mojave Holland, Laura Jayne Hodkin, animation assistants; Linus Kraemer, compositor. Postproduction GPS Ned Martin, executive post producer; Devon Edwards, post producer; Andrea Podaski, head of edit assist; Brandon Cotter, assistant editor. Music & Audio Post BANG Brian Jones, composer; Alec Setten, exec producer; Karen Lloyd, lead singer. Music Princess Nokia, co-writer & featured artist.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
