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    Framestore Pictures, Director Anh Vu “Switch It Up” For Macy’s, Major Behavior

    By SHOOTUpdated:No Comments19194 Views

    Directed by Anh Vu of Framestore Pictures, this spot titled “Switch It Up” highlights strong, confident women, and the many ways an outfit from Macy’s helps tie everything together. Inspired by the mobile shopping behavior of swiping, the spot features a fun, energetic, and highly modern approach to showing how today’s woman gets ready. 

    Collaborating closely with creative agency Major Behavior, Vu led the team to consider every detail, from the diverse cast of models to their unique environments, giving dimension and value to each character while making the clothes shine. The spot emboldens shoppers to wow with new looks and “switch it up” with head-to-toe spring fashion from Macy’s.

    Credits

    Client Macy’s Agency Major Behavior Kenneth Erke, founder, creative director; Liz Graves, sr. producer. Production Framestore Pictures Anh Vu, director; Jennifer Siegel, exec producer; Anne Vega, head of production; Krista Thompson, line producer; Danny Hiele, DP. Postproduction Framestore Larissa Berringer, exec producer; David Michaels, director of production; Anthony Gibbs, creative director; Cat Pavitt, sr. producer; Chris Beers, compositing supervisor; Will Golladay, lead designer; Beau Leon, colorist. Editorial Whitehouse Post Alex Hagon, editor. Music Supervision Search Party Music

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Anh VuFramestore PicturesMajor Behavior



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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