Foot Locker's "All is Right"
Jim Jenkins of O Positive directed this spot which is the ultimate in star athletes making amends, the most notable case being Mike Tyson returning to Evander Holyfield the piece of ear that he bit off in the ring. Agency is BBDO New York.
Client Foot Locker. Agency BBDO New York. David Lubars, chief creative officer; Chris Beresford-Hill, Dan Lucey, senior creative directors; Alex Taylor, creative director/copywriter; Jason Stefanik, creative director/art director; Tricia Lentini, senior content producer; Melissa Chester, executive music producer. Production Company O Positive, bicoastal/international. Jim Jenkins, director; Ramsey Nickell, DP; Ralph Laucella, executive producer; Marc Grill, executive producer/line producer. Shot on location in New York City and Hattiesburg, Mississippi. Editorial Mackenzie Cutler, New York. Ian Mackenzie, editor; Nick Divers, assistant editor. Post Schmigital (Mackenize Cutler’s in-house conform studio), New York. Music SOUTH Music & Sound Design, Santa Monica, Calif. Dan Pritikin, head of production; Jon Darling, creative director/composer; Todd Schnitzer, composer. Audio Heard City, New York. Keith Reynaud, mixer. Performers Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre and Craig Sager.