Foot Locker Gets a “Pick-Me-Up” From BBDO New York
We’ve all had the experience of going into a store and not seeing the item we’re looking for, and then being given the option to go to another location to find it. To showcase Foot Locker’s global reach, BBDO New York created an experiment called “pickup trips,” where three unknowing consumers were sent to foreign countries to cop the weekend’s biggest releases.
Shoppers from Toronto, London and New York were all sent to pick up sneakers abroad, at Foot Locker flagships.
BBDO Studios produced the experiment, which is reflected in this recap piece with the filmmakers being lead director Lawrence Chen, director/producer Andrew Osborne and director Koji Yahagi.
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Martins Zelcs, Bryan Stokely, associate creative directors; Steve Panawek, strategy director; David Rolfe, head of integrated production; Joe Croson, director of integrated production; James Young, sr. producer; Michel Woodall, producer; Adrienne Katz, executive producer, experiential. Production BBDO Studios Michael Gentile, BBDO Studios lead; Lawrence Chen, lead director; Andrew Osborne, director/producer; Koji Yahagi, director; Jonathan Hsu, Vincent Lin, Nerenda Eid, line producers. Postproduction EG+ Brad Go, editor.