“To Move Is To Grow” reflects Zillow’s new, expanded offerings from a search-and-find platform to a full-service real estate partner. It speaks to the full range of emotions that come from the journey of moving, and includes two spots that show how the new Zillow helps movers rent, buy, sell or refinance their home.
This spot, titled “The Journey,” dramatizes the complicated emotions of moving through the eyes and imagination of a child. This piece of work shows a deep understanding of how moving makes us vulnerable, but delivers new possibilities and moves us forward. The story was directed by Martin De Thurah of Epoch Films and features an original score by Radiohead’s Jonny Greenwood.
Scott Vitrone, partner, chief creative officer, FIG, commented: “The campaign brings the home buying and selling process to life with empathy. I sold my home while we were in production–I can honestly say that those emotions are real.”
Credits
Client Zillow Agency FIG Scott Vitrone, partner/creative; Ramon Jimenez, partner/strategy; Oli Beale, Freddie Powell, Ben Grube, Brian Eden, creative directors; Jill Landaker Grunes, head of production; Wes Falik, executive producer; Millie Tunnell, strategist. Production Company Epoch Films Martin de Thurah, director; Mellisa Culligan, managing exec producer; Lasse Frank Johannessen, DP; David Bersanetti, production designer; Stine Moisen, producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex Liu, Alex Lora, assistant editors; Lisa Barnable, exec producer. VFX/Color/Finishing Blacksmith Tom Bussell, creative director, VFX supervisor; Charlotte Arnold, founding partner/EP; Ashley Goodwin, producer; Mikey Pehanich, colorist; Ben Kwok, lead compositor; Olivier Varteressian, Tuna Unalan, CG leads; Sam Hencher, VFX supervisor; Andrew Emmerson, Eric Sibley, Iwan Zwarts, Jacob Slutsky, Molly Intersimone, Robert Bruce, Yebin Ahn, compositors; Ohad Bracha, Ruben Fuentes, compositors–CG rigging; Jordi Pallas, Magin Marques, Paul Wei, Sam Crees, compositors–CG rigging & animation; Kushal Das, Rick Walia, CG-FX; Victor Hugo Harmatiuk, CG-concept artist. Music Supervision GEMS Jonny Greenwood, composer. Music Edit/Sound Design/Mix Ballad Adrian Aurelius, mixer; Gregers Maersk, Moeller, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More