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Fiat Chrysler Automobiles/Jeep's "Portraits"


Robert Goldrich
Friday, Apr. 1, 2016


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Hum Music scored this Super Bowl spot, employing the existing track "Aerial." Titled "Portraits," this stirring piece for Fiat Chrysler’s Jeep featured more than 60 curated images—ranging from regular everyday people to celebs (Marilyn Monroe, BB King, Aretha Franklin, Steve McQueen), from pop culture (The Terminator, Jurassic Park) to historic moments (D-Day invasion).

The images unfold to narration which reads, “I’ve seen things no man should bear. And those that every man should dare. From the beaches of Normandy, to the far reaches of the Earth. In my life, I have lived millions of lives. I’ve outrun robots and danced with dinosaurs. I’ve faced the faces of fear and fortitude, and witnessed great beauty in the making. I’ve kept the company of kings (BB) and queens (Aretha Franklin) but I’m no royalty or saint. I’ve traveled, trekked, wandered and roamed only to find myself right where I belong.”

A parting super conveys the simple message: “We don’t make Jeep. You do.”

Conceived by New York agency iris Worldwide, “Portraits”  pays homage to the Jeep brand on its 75th year anniversary—and in doing so pays even more homage to the people and moments that have driven Jeep. producer Debbi Landon and executive creative director Jeff Koz.


Music/Sound: Hum Music, Santa Monica, Calif. Track Title: “Aerial”; Kristin Dyrudm composer; Jim Cox, performer; Scott Glenn, creative director; Debbi Landon, exec producer; Jeff Koz, executive creative director; Audio Post: Cutting Room, New York Walter Bianco, mixer; Agency: iris Worldwide, New York Sean Reynolds, global creative director; Marcus Liwag, associate creative director; Winston Noel, copywriter; Guy Quinlan, exec producer. Editorial Cutting Room NY Brian Sanford, Merritt Duff, editors; Susan Willis, managing partner; Melissa Lubin, exec producer. Postproduction Light of Day NY Colin Stackpole, creative director/Flame; Dan Bowhers, Flame; Mike Wharton, 3D; Matt Esolda, VFX; Peter DeAndrea, online; Jacob Robinson, assistant. Telecine Nice Shoes NY Lez Rudge, colorist; Ed Rilli, color grading producer; Andrew Pandolfino, color grading assistant. Creative Research, Clearances & Licensing Services: Catch&Release, bicoastal (creative research, clearances & licensing services) 60-plus photographs take a look back at Jeep’s historical influence in the military as well as our culture. 


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