Friday, June 22, 2018
You are here:

Feature Filmmaker Luca Guadagnino Directs :30 Celebrating Kohl’s Bond With Vera Wang

By

Robert Goldrich
Thursday, Oct. 19, 2017

1502 views

Log in or register now!

This spot is a key component of the Kohl’s “10 Years. 10 Moments” campaign celebrating the retailer’s 10-year relationship and partnership with fashion designer Vera Wang.

Feature filmmaker Luca Guadagnino (A Bigger Splash, I Am Love, Call Me by Your Name) directed the :30 via production house Little Minx for agency Peterson Milla Hooks (PMH).

The campaign highlights 10 everyday moments from the lives of beautiful women who’ve been touched by Wang The creative work is representative of both brands focusing on universal moments experienced by relatable women—varying shapes, ages, backgrounds—with the style dreamed by Wang and delivered by Kohl’s. This centerpiece spot starts with Wang in a moment of inspiration, pivoting to a series of vignettes depicting a single point of time in the lives of various diverse women.

The points range from a woman lounging comfortably to a close-up of an expectant mother’s growing belly, as Wang’s voice plays in the background highlighting the underlying innuendos through phrases such as “We Drifted,” “We tied the knot,” and “We created something new.” 

Credits

Client Kohl’s Agency Peterson Milla Hooks Dave Peterson, founder, executive creative director; Andrea Hyde, associate creative director; Aldo Hertz, head of production; Sean Healey, sr. producer; Ashley Taney, project manager. Production Little Minx Luca Guadagnino, director; Alexis Zabe, DP; Rhea Scott, executive producer; Terri Shafirov, line producer; Happy Massee, production designer; Bill Mullen wardrobe stylist. Editorial Rock Paper Scissors Frank Snyder, editor; Lisa Barnable, producer. Color Company 3 Sofie Borup, colorist. VFX/Finishing Pixel Farm, Minneapolis Kurt Angel, VFX supervisor; Kathy Yerich, VFX producer. Music Daniel Wohl, composer

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/73682/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/73682/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/73682/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/73682/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Thursday, Jun. 21, 2018

The new Cannes Social & Influencer Lions has its first Grand Prix...

Thursday, Jun. 21, 2018

From the largest studio tent poles to the smallest indie films, diversity...

Thursday, Jun. 21, 2018

Film and commercial director Ridley Scott presented the 28th Saatchi...

Recent SPW Releases

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Wednesday, Jun. 20, 2018

Glenn Frankel and Keri Walsh have been named 2018 Academy Film Scholars by...

Top