Coogan’s, a local Washington Heights spot in NYC, was a pillar in the community for years. Now, Peter Walsh (the owner) is working with Facebook to share his story, leave a legacy, and help support other businesses in Washington Heights so they don’t close up for good.
Facebook’s Support Small Business campaign from Droga5 New York includes varied elements, including a Small Business Hub created to empower users to find, connect, and shop at local shops and restaurants that need their support the most. These destinations are an incredible resource for folks looking for ways to support small businesses, and stay connected with their local shops.
The campaign shows people that, when we buy small, we buy into what makes our communities, communities. We’re buying into a person. Into family owned and operated for generations. Into a farming community. Into the dreams of an immigrant family starting anew. The aim of this platform is to show Facebook’s commitment to small businesses and motivate people to join in by connecting them to Facebook resources, telling real stories of small businesses and giving them the social and IRL tools to share their commitment.
Film, OOH and audio highlight multiple small businesses around America that are too beloved to let go. Businesses like Coogan’s in NY, Som’s Records in Washington, D.C. and Dulan’s Soul Food Kitchen in Inglewood, Calif.
The campaign’s hero film, Survive, centers around recently closed Coogan’s, a place that was legendary to the people of Washington Heights. Survive was directed by Miles Jay of production house SMUGGLER
Credits
Client Facebook, Inc. Agency Droga5 New York David Droga, creative chairman; Neil Heymann, global chief creative officer; Felix Richter, Tim Gordon, co-chief creative officers; Thom Glover, Kia Heinnen, Dustin Tomes, Jono Paull, creative directors; George McQueen, Tom McQueen, associate creative directors; Christopher Brailey, Curtis McDonald, Jenny Yoon, copywriters; Maria Kouninski, art director; Jacqueline Salome, jr. copywriter; Vanessa Bittante, jr. art director; Jason Severs, chief design officer; Maria Wan, design director; Eli Hochberg, sr. designer; Adrian Koenigsberg, designer. Jesse Brihn, director of film production; Mike Hasinoff, executive producer, film; Lisa Delonay, Joe Street, sr. producers, film; Robert Matuluko, associate producer, film; Mike Ladman, sr. music supervisor; Jonny Bauer, chief strategy officer; Harry Roman-Torres, head of strategy; Diana Gonzalez, strategy director; Emily Pfitzinger, sr. strategist. Production SMUGGLER Miles Jay, director; Bradford Young, Kelly Jeffrey, DPs; Patrick Milling smith, partner/exec producer; Allison Kunzman, exec producer; Erin Wile, producer; Akin McKenzie, production designer; Doug Torres, assistant director. Editorial Work Editorial Ben Jordan, editor; Theo Mercado, secondary editor; Julian Laing, Trevor Myers, assistant editors; Erica Thompson, exec producer; Alejandra Alarcon, head of production. Telecine Harbor Picture Company Joe Gawler, colorist; Kevin Vale, sr. director, Picture Post; Jody Peters, sr. producer. Postproduction Blacksmith Iwan Zwarts, lead compositor; Charlotte Arnold, exec producer; Ashley Goodwin, Tina Chen, VFX producers; Jacob Slutsky, Yebin Ahn, compositors. Music “I Will Survive” Freddie Perren, Dino Fekaris, writers; Lykke Li, arrangement & performance; Scott Chesak, engineer. Music Walker Abbey Hendrix, exec producer; Dottie Scharr, sr. producer; Christopher Keyes, engineer. Sound Design & Mix Wave Studios Ed Downham, Aaron Reynolds, sound designers/mixers; Vicky Ferraro, exec producer; Eleni Giannopoulos, Ornela Peka, producers; Isaac Matus, assistant engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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