This spot focuses on a lone traveler whose adventure unfolds to the tune of an “All By Myself” parody (with Shindig Music + Sound serving as music/sound design house). Directed by Anthony Mandler of Arts & Sciences, the commercial depicts a traveler having a dismal time until she finds another woman who’s the personification of Expedia.
The new-found friend turns out to be a great companion, upgrading her accommodations, helping the traveler feel connected to the city she’s visiting, and making all the snafus of the past a distant memory.
Anthony Mandler of Arts & Sciences directed this ad, titled “All By Myself” for agencies Team One in L.A. and Saatchi & Saatchi London.
Credits
Client Expedia Agency Team One, Los Angeles, Saatchi & Saatchi, London Chris Graves, chief creative officer; Dan Triechel, Fabio Costa, executive creative directors; Amina Halim, Davide Vismara, creative directors; Joshuah Harms, art director; Andrew Crawford, copywriter; Sam Walsh, Rebecca Williams, heads of production; Jenny Valladares, sr. producer; Emily Wold, associate producer; Neil Cleary, music supervisor. Production Arts & Sciences, London Anthony Mandler, director; Autumn Durald Arkapaw, DP; Marc Marrie, EP, managing director; Mal Ward, managing director/partner; James Bland, exec producer (London); Christa Skotland, head of production; Pete Vitale, producer; Brian Branstetter, production designer. VFX/Post Framestore, Los Angeles Carla Attansio, head of production; Peter King, VFX exec producer; James Rogers, creative director. Editorial Whitehouse Post, London Sam Gunn, editor; Antonia Porter, sr. producer. Color Company 3 NY Tom Poole, colorist; Alexandra Lubrano, producer. Music/Sound Shindig Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director/partner; Austin Shupe, composer/arranger; Caroline Hudson, head of production; Daniel Hart, sound designer/partner; Debbi Landon, EP/partner. Song: “All By Myself” parody. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Susie Boyajan, exec producer. Talent Rashida Jones
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
