Evan Silver Directs Salty Yet Sweet Spot For Payday, Arnold NY
Evan Silver of production house Gifted Youth directed this :40 online commercial in which two guys battle over a parking spot, exchanging salty yet sweet dialogue, underscoring that the Payday candy bar is salty on the outside, sweet on the inside.
Titled “Parking Spot,” the comedy commercial was conceived by a creative team at Arnold New York.
Client Payday Agency Arnold NY Tim Flood, Mat Jerrett, executive creative directors; James Clunie, SVP, group creative director; Maggie McClurken, Deanna Director, associate creative directors; Jill Rothman, EVP, executive producer; Nevona Friedman, associate producer. Production Gifted Youth Evan Silver, director; Dal Wolf, EP, managing director; Anthony Ficalora, EP of production; Ryan Ennis, line producer. Editorial Big Sky Edit Miky Wolf, editor; Cheryl Panek, exec producer; Sarah Van Tassel, post producer.