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Erich & Kallman, Director Harold Einstein Team on “Beethoven’s Song” For Chick-fil-A


Robert Goldrich
Tuesday, Jul. 26, 2016


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Erich & Kallman, a new San Francisco-based agency, has launched an ad campaign introducing Chick-fil-A’s breakfast sandwich, the Egg White Grill. The work signs off with the line, “Chicken for breakfast; it’s not as crazy as you think,” and it uses historical figures, including German composer Ludwig van Beethoven in this spot, to show what’s new for breakfast.

This package of spots, directed by Harold Einstein of production house dummy, marks Chick-fil-A’s first campaign outside of the “Eat Mor Chikin” cows in 20 years.


Client Chick-fil-A Agency Erich & Kallman, San Francisco Eric Kallman, creative director/co-founder; Steve Erich, managing director/co-founder; Laura Ferguson, executive producer. Production dummy Harold Einstein, director; Eric Liney, exec producer; Jonathan Freeman, DP; Patrick Lumb, production designer. Editorial Arcade Dave Anderson, editor; Laurel Smoliar, assistant editor; Gavin Carroll, sr. producer. Postproduction Company 3 Tim Masick, sr. colorist; Rochelle Brown, sr. producer. VFX Ntropic Nathan Robinson, ECD/founder; Steve Zourntos, lead Flame artist; Matt Tremaglio, Flame artist; Emily Avoujageli, sr. producer; Yvonne Pon, Gillen Burch, assistants. Audio Post One Union JJoaby Deal, sr. engineer; Lauren Mask, producer. Music/Sound Butter Music+Sound Andrew Sherman, Max Schad, artists; Ryan Faucett, sr. producer.



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