Wednesday, May 23, 2018
You are here:

Erich & Kallman, Director Harold Einstein Team on “Beethoven’s Song” For Chick-fil-A


Robert Goldrich
Tuesday, Jul. 26, 2016


Log in or register now!

Erich & Kallman, a new San Francisco-based agency, has launched an ad campaign introducing Chick-fil-A’s breakfast sandwich, the Egg White Grill. The work signs off with the line, “Chicken for breakfast; it’s not as crazy as you think,” and it uses historical figures, including German composer Ludwig van Beethoven in this spot, to show what’s new for breakfast.

This package of spots, directed by Harold Einstein of production house dummy, marks Chick-fil-A’s first campaign outside of the “Eat Mor Chikin” cows in 20 years.


Client Chick-fil-A Agency Erich & Kallman, San Francisco Eric Kallman, creative director/co-founder; Steve Erich, managing director/co-founder; Laura Ferguson, executive producer. Production dummy Harold Einstein, director; Eric Liney, exec producer; Jonathan Freeman, DP; Patrick Lumb, production designer. Editorial Arcade Dave Anderson, editor; Laurel Smoliar, assistant editor; Gavin Carroll, sr. producer. Postproduction Company 3 Tim Masick, sr. colorist; Rochelle Brown, sr. producer. VFX Ntropic Nathan Robinson, ECD/founder; Steve Zourntos, lead Flame artist; Matt Tremaglio, Flame artist; Emily Avoujageli, sr. producer; Yvonne Pon, Gillen Burch, assistants. Audio Post One Union JJoaby Deal, sr. engineer; Lauren Mask, producer. Music/Sound Butter Music+Sound Andrew Sherman, Max Schad, artists; Ryan Faucett, sr. producer.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...