Monday, December 18, 2017
You are here:

Erich & Kallman, Director Harold Einstein Team on “Beethoven’s Song” For Chick-fil-A

By

Robert Goldrich
Tuesday, Jul. 26, 2016

1713 views

Log in or register now!

Erich & Kallman, a new San Francisco-based agency, has launched an ad campaign introducing Chick-fil-A’s breakfast sandwich, the Egg White Grill. The work signs off with the line, “Chicken for breakfast; it’s not as crazy as you think,” and it uses historical figures, including German composer Ludwig van Beethoven in this spot, to show what’s new for breakfast.

This package of spots, directed by Harold Einstein of production house dummy, marks Chick-fil-A’s first campaign outside of the “Eat Mor Chikin” cows in 20 years.

Credits

Client Chick-fil-A Agency Erich & Kallman, San Francisco Eric Kallman, creative director/co-founder; Steve Erich, managing director/co-founder; Laura Ferguson, executive producer. Production dummy Harold Einstein, director; Eric Liney, exec producer; Jonathan Freeman, DP; Patrick Lumb, production designer. Editorial Arcade Dave Anderson, editor; Laurel Smoliar, assistant editor; Gavin Carroll, sr. producer. Postproduction Company 3 Tim Masick, sr. colorist; Rochelle Brown, sr. producer. VFX Ntropic Nathan Robinson, ECD/founder; Steve Zourntos, lead Flame artist; Matt Tremaglio, Flame artist; Emily Avoujageli, sr. producer; Yvonne Pon, Gillen Burch, assistants. Audio Post One Union JJoaby Deal, sr. engineer; Lauren Mask, producer. Music/Sound Butter Music+Sound Andrew Sherman, Max Schad, artists; Ryan Faucett, sr. producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/67931/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/67931/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/67931/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/67931/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Dec. 18, 2017

Publicis New York has brought Paul Renner on board in the new role of...

Monday, Dec. 18, 2017

Some people have breakout years. Director Patty Jenkins had one with "...

Sunday, Dec. 17, 2017

"Star Wars: The Last Jedi" will happily settle for second. Rian Johnson's...

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Recent SPW Releases

Monday, Dec. 18, 2017

Toolfarm , a leading global distributor and reseller of video, VFX, 3D,...

Saturday, Dec. 16, 2017

The South Australian State Government today announced they will provide...

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Top