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    Episode 1 of Nike’s “Margot vs. Lily” From Wieden+Kennedy, RSA

    By SHOOTUpdated:No Comments4401 Views

    This new Nike and Wieden+Kennedy Portland project, an eight-episode original series called Margot vs Lily, debuted its first installment titled “Resolutions” online today (Feb. 1). Subsequent episodes will premiere each Monday of the following seven consecutive weeks.

    Produced by RSA Films, the series follows the journey of a fitness-obsessed YouTube star named Lily and her exercise-averse party girl sister, Margot. Every Monday, viewers can watch an episode of the show along with Lily’s latest fitness blog, which walks viewers through a workout. It’s entertainment with a built-in invitation to exercise.

    Throughout the eight-episode season, Margot and Lily learn to find a balance between exercise and a social life. A true transformation of walking a mile in someone else’s shoes.

    Filmmaker Alfonso Gomez-Rejon is a co-creator (with author Jesse Andrews) and an EP  of the series, with episodes directed by Tricia Brock (Girls, Mr. Robot, Silicon Valley, Mozart in the Jungle).

    In this first episode, the sisters return home for the holidays on tense terms. 24-year-old Margot has just been fired from her job, while 22-year-old Lily’s YouTube channel “LilyNinja” is more successful than ever. Lily prioritizes fitness over friends, while Margot has a robust social circle and little interest in sport. On New Year’s Eve, tensions boil over and the sisters make a bet.

    Margot vs. Lily is connected to the “Better For It” Nike initiative. The show and initiative serve as a celebration of athletes. “It’s about personal growth and pushing yourself to be your best,” said Kerri Hoyt-Pack, VP of global brand marketing for NikeWomen and Women’s Training. “This message embodies a relatable range of human experiences and emotion – from self-confidence to self-doubt – that women encounter with sport and fitness. Being ‘Better For It’ doesn’t mean accomplishing an unbelievable feat; it means being bold enough to take on a personal challenge, like the characters Margot and Lily do.”

    Lily is portrayed by Samantha Marie Ware while the part of Margot is played by Brigette Lundy-Paine.

    Credits

    Client Nike Global Agency Wieden+Kennedy Portland Jon Staples, Mark Fitzloff, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Dan Viens, interactive director; Patty Orlando, art director; Heather Ryder, Darcie Burrell, copywriters; Matt Hunnicutt, executive integrated producer; Shelley Eisner, sr. producer; Jenna Simon, interactive producer; Amy Berriochoa, art producer; Simone Takasaki, Alicia Kuna, Rehanah Spence, Deb Lee, studio managers; Saskia Thomson, retouching; Amanda Jasnowski, camera/photographer; Sarah Garmazo, Adam Sirkin, Jeff Ackley, Oliver Rokoff, motion producers; Andy Lindblade, group strategy director; Tom Suharto, brand strategy director; Irina Tone, strategic planner; Jake Sperla, digital strategy; Danny Sheniak, global media director; Emily Dalton, associate media director; Emily Graham, media supervisor; Shannon Hutchinson, project manager; Rachel Miller, copy editing. Production RSA Films Tricia Brock, director; Jules Daly, president/exec producer; Jen Dennis, exec producer; Alfonso Gomez-Rejon, exec producer/co-creator; Jesse Andrews, co-creator; Josh Porter, line producer; Mark Elliot, production supervisor; Peter Zumba, production designer; Matt Hupfel, DP; Kasia Walicka-Maimone, wardrobe designer; Jessica Albertson, wardrobe assistant. Editorial Jump LA David Trachtenberg, editor; Eddie Mikasa, assistant editor; Betsy Beale, post exec producer. VFX Jump LA Wes Waldron, Flame artist; Nathan O. March, Edward Bursch, titles/graphics. Music/Sound Design Nico Muhly, composer; Suzana Peric, music editor; Zoe Knight, music and sound design exec producer. Audio Post Eleven Jeff Payne, Benn Freer, mixers.

    Media Type:Branded Content
    ScreenWork Categories:Webisode
    Video Tags:NikeRSA FilmsTricia BrockWieden+Kennedy



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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