Monday, July 16, 2018
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EA Sports/Madden NFL 2017's "Start Me"


Robert Goldrich
Friday, Oct. 28, 2016


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NFL players know you have a lot of choices when you are building your team for Madden NFL 17. Broncos outside linebacker Von Miller begs viewers to pick him by dancing and singing, amounting to an eloquent case for stopping the opposing team from making first downs. Lots of Millers sing their way into our hearts and minds; each Miller is decked out in different outfits--from overalls to cowboy boots, etc.

A track from Beacon Street Studios drives the humorous music video which was directed by Matt Lenski of Arts & Sciences for San Francisco agency Heat.


Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer. Audio Post: Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, sr. mix producer Agency: Heat, San Francisco Production: Arts & Sciences,  West Hollywood, Calif. Matt Lenski, director



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