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Droga5, PRETTYBIRD Director Eric Wareheim Shout From The Rooftop As IHOP Becomes IHOb

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Robert Goldrich
Tuesday, Jun. 12, 2018

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For 60 years, IHOP has been all about pancakes. But now, they’re out to prove how serious they are about burgers with a brand new lineup of seven Ultimate Steakburgers. These burgers are made with all-natural 100% USDA Choice Black Angus Beef. But their burgers aren’t the only thing they’re changing—to prove how burgerin’ serious they are, IHOP is officially changing their name to IHOb, becoming the International House of burgers. 

To spread the news about their new burgers and their new name, IHOb is shouting it from the rooftops. Literally. Droga5’s latest campaign--including this :30--puts an overly-excited IHOb manager atop IHOP’s iconic and dangerous blue rooftop. And from this precarious position, he’s shouting about the new Ultimate Steakburgers in order to spread the word--or more accurately, the letter b. 

However, our enthused IHOb manager finds his sign-changing antics a bit perilous as he loses his rooftop footing. Yet even with his misstep, it’s all good in this spot directed by production house PRETTYBIRD’s Eric Wareheim, who is one half of the comedy duo Tim & Eric.

Credits

Client IHOP Agency Droga5 NY David Droga, creative chairman; Scott Bell, Matt Ian, executive creative directors; Dan Kelly, Todd Rone Parker, creative directors; Christian Chico, sr. art director; Nicholas Bauman, sr. copywriter; Vignesh Seshadri, art director; Diana Perez, copywriter; Nate Moore, design director; Albie Eloy, designer; Lauren Young, jr. designer; James Garvey, experience designer; Amanda Revere, executive producer, film; Katie Harris, sr. producer, film; Zack Grant, producer, film; Essowe Tchalim, Taylor Donaldson, associate producers, film. Production (live action) PRETTYBIRD Eric Wareheim, director; Andrew Wheeler, DP; Suzanne Hargrove, exec producer; Bernard Rahill, producer. Production (tabletop/food) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Ursula Camack, producer. Editorial Cut+Run Rob Ryang, editor; James Donahue, assistant editor; Marcia Wigley, sr. producer. Postproduction MPC NY James Tillett, colorist; Warren Paleos, VFX lead; Elizabeth Thuvanuti, producer, VFX; Jenna Gabriel, producer, color. Music JSM Music Audio Post Sound Lounge Glen Landrum, mixer

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