Friday, June 22, 2018
You are here:

Droga5 Looks To The Future For Nature's Bounty


Robert Goldrich
Wednesday, Oct. 12, 2016


Log in or register now!

This new campaign from Droga5 New York for Nature’s Bounty features people interacting with their future selves. Each character is pleasantly surprised to see how well they’re doing years from now thanks to the care they’ve taken by using Nature’s Bounty health-promoting products. However, there’s also something unexpected as in this spot entitled “Stuck” when a guy gets a crystal ball glimpse of himself stuck in an air duct. As we see his future self waiting to be extricated, we’re informed there’s a funny story behind it as laughter breaks out among those around him, including his would-be rescuers.

David Shafei directed “Stuck” via production house WW7.


Client Nature’s Bounty Broadline & Optimal Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Matt Ian, group creative director; Ulrika Karlberg, copywriter; Felipe Mollica, art director; Sally-Ann Dale, chief creation officer; Brett Fisher, sr. broadcast producer; Leah Donnenberg, broadcast producer; Rob Trostle, executive design director; Cliff Lewis, head of art production; Jonny Bauer, global chief strategy officer; Ramon Jimenez, group strategy director; Danielle Vasan, sr. strategist; PJ Mongell, strategist; Elsa Stahura, sr. communications strategist; Kevin Wilkerson, communications strategist. Production WW7 David Shafei, director; Damian Acevedo, DP; Josh Ferrazzano, exec producer; Bo Clancey, producer; Jerrod Littlejohn, production designer; Dominie Till, makeup. Editorial NO6 Jason MacDonald, editor; Ling Chua, assistant editor; Corina Dennison, exec producer; Laura Molinaro, producer. Postproduction Eight VFX Juliet Tierney, exec producer; Michael McCarthy, producer; Jean-Marc Demmer, creative director; Fabian Coupez, Joe Chiao, VFX lead. Color Company 3 Tim Masick, colorist. Music Beacon Street Studios Audio Post Heard City Evan Mangiamele, Keith Reynaud, mixers; Gloria Pitagorsky, managing director; Sasha Awn, exec producer; Talia Rodgers, producer.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jun. 22, 2018

Creative brush strokes from Pablo Picasso and Leonardo da Vinci were...

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Thursday, Jun. 21, 2018

The new Cannes Social & Influencer Lions has its first Grand Prix...

Thursday, Jun. 21, 2018

From the largest studio tent poles to the smallest indie films, diversity...

Recent SPW Releases

Friday, Jun. 22, 2018

The five international channels of China Global Television Network (CGTN...

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...