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Droga5 Looks To The Future For Nature's Bounty

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Robert Goldrich
Wednesday, Oct. 12, 2016

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This new campaign from Droga5 New York for Nature’s Bounty features people interacting with their future selves. Each character is pleasantly surprised to see how well they’re doing years from now thanks to the care they’ve taken by using Nature’s Bounty health-promoting products. However, there’s also something unexpected as in this spot entitled “Stuck” when a guy gets a crystal ball glimpse of himself stuck in an air duct. As we see his future self waiting to be extricated, we’re informed there’s a funny story behind it as laughter breaks out among those around him, including his would-be rescuers.

David Shafei directed “Stuck” via production house WW7.

Credits

Client Nature’s Bounty Broadline & Optimal Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Matt Ian, group creative director; Ulrika Karlberg, copywriter; Felipe Mollica, art director; Sally-Ann Dale, chief creation officer; Brett Fisher, sr. broadcast producer; Leah Donnenberg, broadcast producer; Rob Trostle, executive design director; Cliff Lewis, head of art production; Jonny Bauer, global chief strategy officer; Ramon Jimenez, group strategy director; Danielle Vasan, sr. strategist; PJ Mongell, strategist; Elsa Stahura, sr. communications strategist; Kevin Wilkerson, communications strategist. Production WW7 David Shafei, director; Damian Acevedo, DP; Josh Ferrazzano, exec producer; Bo Clancey, producer; Jerrod Littlejohn, production designer; Dominie Till, makeup. Editorial NO6 Jason MacDonald, editor; Ling Chua, assistant editor; Corina Dennison, exec producer; Laura Molinaro, producer. Postproduction Eight VFX Juliet Tierney, exec producer; Michael McCarthy, producer; Jean-Marc Demmer, creative director; Fabian Coupez, Joe Chiao, VFX lead. Color Company 3 Tim Masick, colorist. Music Beacon Street Studios Audio Post Heard City Evan Mangiamele, Keith Reynaud, mixers; Gloria Pitagorsky, managing director; Sasha Awn, exec producer; Talia Rodgers, producer.

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