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    Droga5 London’s 1st Campaign For GoCompare Features Jeff Low-Directed “Tree”

    By SHOOTUpdated:No Comments4091 Views

    Droga5 London’s first campaign for GoCompare heralds a new direction for the brand and sees brand mascot Gio Compario in a radically different role.

    In “Tree,” the first in a series of TV ads, Gio Compario gets behind the wheel and re-enacts the circumstances that led to real-life car insurance claims, while Wynne Evans, the Welsh tenor who plays him, talks viewers through how having the right car insurance matters. 

    The campaign promotes a new offer from GoCompare where qualifying car insurance customers receive free excess coverage worth up to £250 when they buy or switch insurance through the comparison website. 

    “Tree” was directed by Jeff Low through production company Biscuit, with a second spot to follow.  

    David Kolbusz, chief creative officer at Droga5 London, said: “Some people love Gio Compario, some people hate him. But regardless of how you feel about Britain’s most ubiquitous tenor, you never forget him. And so our challenge was to take a valuable brand asset and imbue him with new meaning. Make him a lightning rod for customer pain points and a catalyst for change in the sector. Gio is no longer just a mouthpiece for the brand but a representation of the average Briton and a crash test dummy to boot.

    Credits

    Client GoCompare Agency Droga5 London David Kolbusz, chief creative officer; Ed Redgrave, Dave Wigglesworth, creative directors; Ashley Hamilton, Sara Sutherland, creatives; Peter Montgomery, producer; Manon Rees, production assistant; Yassa Khan, designer. Production Biscuit Filmworks Jeff Low, director; Kwok Yau, producer; Simon Duggan, DP. Editorial Annie Perri, editor. Postproduction The Mill Sound Design Sam Ashwell, sound designer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Biscuit FilmworksDroga5 LondonJeff Low



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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