Saturday, October 20, 2018
You are here:

Droga5, Directors Adam and Dave Get Musical, Patriotic For Johnsonville

By

Robert Goldrich
Monday, May. 14, 2018

2135 views

Log in or register now!

Last year, Johnsonville created a limited run of t-shirts using a member’s (employee named Shawn) tagline, “You Can’t Spell SaUSAge Without ‘USA’” written across the chest. The shirts were a huge hit on the brand’s social channels, garnering a surprising level of positive sentiment.

This led agency Droga5 NT to the insight that consumers might be compelled to hear the story of Johnsonville’s All American origins and that the “Made in the USA” claim not only built trust and quality associations, but improved purchase intent as well. This insight led to a simple campaign premise: this summer, let’s remind America that “Johnsonville brats are made in the U.S.A.!”

So for the third installment of the “Made the Johnsonville Way” campaign, Johnsonville once again turned to its employees for the commercial ideas. This time around, four-year Johnsonville employee, Tammy, had her all-American commercial dream come true. After all, you can’t spell SaUSAge without U-S-A!

Tammy’s “Made in the USA” spot combines two of her favorite things: musicals and America. It all starts with a little girl innocently asking her mother where Johnsonville brats are made. Her mother, with the help of a town full of people, answer the girl in the most over-the-top Broadway-esque fashion. 

This campaign launch spot was directed by Adam and Dave of production house Arts & Sciences. Second Child was production company on the Tammy interview portion of the spot.

Credits

Client Johnsonville Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Kevin Weir, Chris Colliton, creative directors; Dan Litzow, copywriter; Max Friedman, art director; Amanda Revere, Andrew Slough, executive producers, film; Jonny Bauer, global chief strategy officer; Ben Brown, strategy director; Newman Granger, strategist. Production Arts & Sciences Adam and Dave, directors; Toby Irwin, DP; Mal Ward, exec producer; Patrick Harris, producer; Noel McCarthy, production designer. Production (Tammy interview portion) Second Child Scott Chin, exec producer; Sara Vander Horn, producer; Andrei Bowden Schwartz, DP; Nick Ljubibich, editor; Joe Garst, assistant editor. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer; Sam Shaffer, sound design. Postproduction MPC Jesse Kurnit, exec producer; Aiste Akelaityte, VFX producer; Warren Paleos, VFX supervisor/2D lead; Bilali Mack, 2D lead; Vishal Darkunde, 3D; Ed Koenig, color exec producer; James Tillett, colorist. Music Butter Music & Sound Ian Jefferys, EP/managing director; Josh Canevari, composer; Kristin Kuraishi, producer. Audio Mister Bronx Audio Post Eric Hoffman, mixer; Molly Burke, producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/76341/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/76341/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/76341/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/76341/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Oct. 20, 2018

Voicing wake-up calls for new generations to save cinema, oceans and...

Friday, Oct. 19, 2018

Jonah Hill has always wanted to direct. He worships filmmakers and has...

Friday, Oct. 19, 2018

Breaking in as a production coordinator at Grey Advertising NY in the late...

Friday, Oct. 19, 2018

Dattner Dispoto and Associates (DDA) has signed costume designer Genevieve...

Friday, Oct. 19, 2018

WPP ’s commercial marketing agency Geometry has brought Tyler Murray on...

Thursday, Oct. 18, 2018

The American Film Institute (AFI) has unveiled the films that will play in...

Recent SPW Releases

Thursday, Oct. 18, 2018

Nine Mile Circle provided the visual effects firepower for Win , the new...

Thursday, Oct. 18, 2018

Dozens of entertainment sound professionals put their golf and poker...

Thursday, Oct. 18, 2018

Technicolor Post announced today the appointment of Massimo D’Avolio to...

Thursday, Oct. 18, 2018

Four time Academy Award ® -nominated Production Designer Jeannine Oppewall...

Thursday, Oct. 18, 2018

New York/Los Angeles/San Francisco-based content creation studio BODEGA...

Wednesday, Oct. 17, 2018

StrawberryFrog, the world’s first Movement Marketing company and Cannes...

MySHOOT Profiles


Visual Effects and Animation

Director

Director

MySHOOT Company Profiles

Top