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Droga5, Director Kim Gehrig Ride With Issa Rae and Friends For COVERGIRL

By

Robert Goldrich
Wednesday, Jul. 18, 2018

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Beauty spot meets comedy short in the newest COVERGIRL film, Shade for Shade, which promotes COVERGIRL’s Exhibitionist Lipstick line. This two-minute online film from COVERGIRL takes us along for the ride with Issa Rae and her real-life best girlfriends (Megan Lawson, Abenet McMullen, Devin Walker) as the group navigates downtown LA on a night out. 

Kim Gehrig of production house Somesuch directed for agency Droga5 New York.

Credits

Client COVERGIRL Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Alexander Nowak, executive creative director; Henry Kember, associate creative director; Neil Maclean, sr. art director; Hannah Park, copywriter; Gemma Slack, art director; Jesse Brihn, director of film production; Mike Hasinoff, executive producer; Jake Herman, associate producer; Mike Ladman, music supervisor. Production Somesuch Kim Gehrig, director; Nicky Barnes, exec producer; Saul Germaine, producer; Stuart Winecoff, DP. Editorial Work Editorial Jono Griffith, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer; Theo Mercado, assistant editor. Postproduction MPC NY Matthew Loranger, exec producer; Krystle Timm, producer; Alvin Cruz, creative director; Sam Caine, lead Flame artist; Tim Crean, Derina Doorley, Rob Walker, Meggen Burdick, Giulia Barta, Greg Cutler, Lawrence Merrill, Flame team. Telecine Framestore Simon Bourne, colorist; Chris Anthony, sr. color producer; Hannah Oliver, Aaron Batista, production assistants. Music/Songs “Masterpiece”--Clarence Reid; “Go Off”--China Fox; “Dirty Looks”--China Fox; “I Choose You”--FOE; “Hold on Tight”--China Fox; “GPS”--Superfly Ky; “Maximum”--Deux Twins featuring Outlaw the Artist; “I Love You Dancer”--Marc Chantereau; “Shake It Up-Part 1”--Rickey Calloway. Sound Design Barking Owl Kelly Bayett, creative director/exec producer; Ashley Benton, producer; Morgan Johnson, sound designer. Audio Post Heard City Andi Lewis, producer; Dan Flosdorf, Mike Vitacco, mixers.

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