The spot opens on a mysterious wanderer and his trusty steed as he discovers a literal fork in the road. We come to find that the wanderer is on a quest for breakfast and the fork in the road is forcing him to choose between pancakes or omelettes. Which way to go? He struggles deeply with this quandary until he’s abruptly rescued by an casual bystander who informs him that he could just go to IHOP where “they have all kinds of omelettes that come with pancakes,” so he doesn’t have to choose. He further assists the wanderer by pointing out the nearest IHOP, which has been directly across the street the entire time.
The campaign from Droga5 NY was created based on the consumer insight that the combination of omelettes plus pancakes (sweet and savory) appealed to customers. David Shafei of production company World War Seven directed the spot.
Credits
Client IHOP/Dine Equity Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Richard Langhorne, sr. copywriter; Zack Madrigal, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Amanda Revere, executive producer, film; Forrest Holt, producer, film. Production World War 7 David Shafei, director; Steve Yedlin, DP; Josh Ferrazzano, exec producer; Michael Mitchell, producer. Editorial MackCut Erik Larol, editor; Danielle Minch, assistant editor; Gina Pagano, exec producer; Margarita Mutuc, producer. Color Company 3 Tom Poole, colorist; Ashley McKim, exec producer. VFX Method Mario Caserta, Flame artist; Graham Dunglinson, sr. VFX producer. Music APM Audio Post Heard City Elizabeth McClanahan, mixer; Sasha Awn, exec producer; Andi Lewis, producer. Sound Design MackCut Sam Shaffer, sound designer.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
[video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
