The spot opens on a mysterious wanderer and his trusty steed as he discovers a literal fork in the road. We come to find that the wanderer is on a quest for breakfast and the fork in the road is forcing him to choose between pancakes or omelettes. Which way to go? He struggles deeply with this quandary until he’s abruptly rescued by an casual bystander who informs him that he could just go to IHOP where “they have all kinds of omelettes that come with pancakes,” so he doesn’t have to choose. He further assists the wanderer by pointing out the nearest IHOP, which has been directly across the street the entire time.
The campaign from Droga5 NY was created based on the consumer insight that the combination of omelettes plus pancakes (sweet and savory) appealed to customers. David Shafei of production company World War Seven directed the spot.
Credits
Client IHOP/Dine Equity Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Richard Langhorne, sr. copywriter; Zack Madrigal, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Amanda Revere, executive producer, film; Forrest Holt, producer, film. Production World War 7 David Shafei, director; Steve Yedlin, DP; Josh Ferrazzano, exec producer; Michael Mitchell, producer. Editorial MackCut Erik Larol, editor; Danielle Minch, assistant editor; Gina Pagano, exec producer; Margarita Mutuc, producer. Color Company 3 Tom Poole, colorist; Ashley McKim, exec producer. VFX Method Mario Caserta, Flame artist; Graham Dunglinson, sr. VFX producer. Music APM Audio Post Heard City Elizabeth McClanahan, mixer; Sasha Awn, exec producer; Andi Lewis, producer. Sound Design MackCut Sam Shaffer, sound designer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
