Monday, January 22, 2018
You are here:

Douglas Avery Directs Empowering Spot For AXA, Publicis Conseil

By

Robert Goldrich
Friday, Oct. 27, 2017

921 views

Log in or register now!

Publicis Conseil has created the first global campaign for AXA, showcasing the new brand propositioning: “Empower people to live a better life.” The campaign is inspired by the true story of an AXA client who was trapped and severely injured during the Nepal earthquake in 2015, while on a humanitarian mission. The AXA team on the ground found her, repatriated her and gave her all the medical and psychological help she needed to make a full recovery.

Her story is told in the spot “Kathmandu--Believe in you” directed by Douglas Avery via Paris production house CARNIBIRD for agency Publicis Conseil, Paris.

The campaign is being launched in Europe and Asia. 

Credits

Client AXA Group Agency Publicis Conseil Paris Marcelo Vergara, executive creative director; Steve O’Leary, worldwide creative director; Pierre Coulier, copywriter; Emmanuelle Bougueret, art director; Jean-Baptiste Blandin, art director assistant; Gaetzan Bizien, Alexandre Boucher, motion designers. Production Prodigious Armelle Sudron, TV producer. Production CARNIBIRD Douglas Avery, director; Gaetan Legoff, producer; Renaud Jaget, director of production; Andrij Parekh, DP; Clement Price-Thomas, set designer; Lek Chunsuttiwat, art director; Franck Percher, 1st assistant; Léa Villain-Barachet, production coordinator. Postproduction Mathematics Guillaume Marien, executive post producer; Vincent Martin, Paul Crehange, post producers; Yann Aldabe, line producer; Guillaume Nadaud, VFX supervisor; Thierry Hoss, editor; Muriel Archambaud, grading. Music Sixieme Son Vincent Turbe, composer; Jean Ledoux, sound engineer. Prodigious Boris Jeanne, sound producer; James Francois Vacherot, sound designer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/73829/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/73829/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/73829/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/73829/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jan. 21, 2018

The Western-inspired revenge tale “Three Billboards Outside Ebbing,...

Sunday, Jan. 21, 2018

"Jumanji: Welcome to the Jungle" outdid another weekend's worth of...

Sunday, Jan. 21, 2018

Guillermo del Toro’s fantastical romance The Shape of Water (Fox...

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top