Douglas Avery Directs Empowering Spot For AXA, Publicis Conseil
Publicis Conseil has created the first global campaign for AXA, showcasing the new brand propositioning: “Empower people to live a better life.” The campaign is inspired by the true story of an AXA client who was trapped and severely injured during the Nepal earthquake in 2015, while on a humanitarian mission. The AXA team on the ground found her, repatriated her and gave her all the medical and psychological help she needed to make a full recovery.
Her story is told in the spot “Kathmandu--Believe in you” directed by Douglas Avery via Paris production house CARNIBIRD for agency Publicis Conseil, Paris.
The campaign is being launched in Europe and Asia.
Client AXA Group Agency Publicis Conseil Paris Marcelo Vergara, executive creative director; Steve O’Leary, worldwide creative director; Pierre Coulier, copywriter; Emmanuelle Bougueret, art director; Jean-Baptiste Blandin, art director assistant; Gaetzan Bizien, Alexandre Boucher, motion designers. Production Prodigious Armelle Sudron, TV producer. Production CARNIBIRD Douglas Avery, director; Gaetan Legoff, producer; Renaud Jaget, director of production; Andrij Parekh, DP; Clement Price-Thomas, set designer; Lek Chunsuttiwat, art director; Franck Percher, 1st assistant; Léa Villain-Barachet, production coordinator. Postproduction Mathematics Guillaume Marien, executive post producer; Vincent Martin, Paul Crehange, post producers; Yann Aldabe, line producer; Guillaume Nadaud, VFX supervisor; Thierry Hoss, editor; Muriel Archambaud, grading. Music Sixieme Son Vincent Turbe, composer; Jean Ledoux, sound engineer. Prodigious Boris Jeanne, sound producer; James Francois Vacherot, sound designer.
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