Well, the Cookie Monster’s out of the bag. The Martin Agency is doing a Super Bowl spot for DoorDash directed by Michel Gondry via production company Partizan.
While the Big Game commercial is not yet available, this teaser titled “Paper Towel” provides a taste of what could be in store–starring Sesame Street’s Grover and Grammy and Tony Award-winning actor and rapper Daveed Diggs.
The teaser centers on a convenience store delivery of paper towels, which comes at a most opportune time for Grover. This ladders up to the bigger Super Sunday spot which features three first timers to the Big Game–Daveed, Sesame Workshop (with assorted Muppets) and DoorDash.
DoorDash invites consumers to join them in support of Sesame Workshop’s global educational media and social impact programs. Starting on Super Bowl Sunday, February 7, DoorDash will donate $1 for every order up to $1M to Sesame Workshop. This builds upon DoorDash’s $200M Main Street Strong pledge to support merchants, Dashers and local communities.
Below are credits for the Super Bowl work.
Credits
Client DoorDash Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, EVP/executive creative director; Jonathan Richman, creative director; Steve Sage, VP/creative director; Derek Nance, associate creative director/writer; Jayne Goodall, copywriter; Kelsey Whipple, art director; Tasha Dean, EVP/head of integrated production; Tricia Hoover, executive producer; Ann Parker, sr. producer; Chris Gsell, digital producer; Rachel Bensinger, jr. producer; Luke Divita, sr. strategist; Blake Smoral, strategist. Production Company Partizan Michel Gondry, director; Lisa Tauscher, managing director/exec producer; Kelly Martin, head of production; Raffi Adlan, producer; Debo DeBartolo, sr. production supervisor; Matty Rich, production supervisor; Darren Lew, DP; Maxwell Orgell, production designer; Alex Fagin, art director; Karen Baird, key costumer. Editorial Final Cut LA Jeff Buchanan, Dillon Stoneburner; Evan Bluestein, assistant editor; Jamie Nagler, producer; Ana Orrach, head of production; Suzy Ramirez, exec producer. Postproduction/VFX JAMM Adam Scott, colorist; Carver Moore, color assist; Glyn Tebbutt, VFX supervisor/lead compositor; Eric Pascarelli, shoot supervisor; Brian Hajek, Graziella Gandolfi, Flame artists; Connie Ho, CG artist; Justine Pregler, producer; Asher Edwards, exec producer. Music Bill Sherman. Audio Sound Lounge Steve “Major” Giammaria, mixer; Rob Browning EP. MGFX Carbon Matthew Stevens, creative director; Maggie Robinson, producer; Matthew McManus, exec producer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
