This spot devised by adam&eveDDB, London, for Mars Petcare brand Greenies, depicts the hilarious and sometimes frustrating turns that life with a dog can take. Specifically a guy marooned on an island thinks he’s about to be rescued, until his energetic, exuberant dog intervenes. Nonetheless, the canine remains man’s best friend.
Entitled “Stick,” the comedic ad was directed by Tim McNaughton of The Bobbsey Twins from Homicide via production house Blink (The Bobbsey Twins are handled by Blink in the U.K., Ruffian in the U.S.).
The shoot was conducted and produced remotely during lockdown across three time zones.
Credits
Client Mars Petcare/Greenies Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Stilitz, Colin Booth, creative directors; Miles Carter, copywriter; Helen Balls, art director; Ben Sharpe, head of production; France Nguyen, producer; Jack Spicer, sr. planner; Kit Owens, planner. Production Blink The Bobbsey Twins from Homicide, director; Alex Barber, DP; Patrick Craig, exec producer; Fran Thompson, producer. Production Service Company Twenty four seven Editorial Stitch Editing Leo King, editor. Postproduction Black Kite Amy Richardson, post producer; Tito Fernandes, VFX supervisor; Dan Sanders, 2D artist; Richard Fearon, colorist. Audio Post 750mph Jeff Smith, sound engineer; Maddy Lebel, audio producer. Music Library Universal Music Music Supervisor Big Sync Music Soundtrack: “Let The Morning In” by Phillip John Gregory
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
