Sunday, April 22, 2018
You are here:

Director Zack Resnicoff Helps To Promote Understanding of Atopic Dermatitis

By

Robert Goldrich
Tuesday, Apr. 10, 2018

1073 views

Log in or register now!

Director Zack Resnicoff of Impressionista Films collaborated with Peter Moffat (the English writer and EP of the HBO show The Night Of) and pharma brands Sanofi and Regeneron to raise awareness about Atopic Dermatitis (AD). Moffat has AD and is the inspiration for John Turturro’s character in the show. The pharma brands approached Moffat through agency Weber Shandwick and the collaboration was born for this spot titled “Understand AD.” Moffat came on as technical advisor and provided the voiceover for the piece.  

“A lot of my early film work was dark and cinematic and coincidentally, I work regularly with the DP of the The Night Of, so it was a natural fit,” said Resnicoff, a SHOOT New Directors Showcase alumnus. “What I found especially interesting about the project was that the client and agency were all on board for a dark tone and great moodiness that I don’t often see in this type of work.  The FX makeup used to emulate the dermatitis was really well done and I think the piece is visually compelling. I had a number of folks afflicted with AD seek me out and thank me for telling their story in such a visceral way, and that was an amazing first for me in my commercial career.”

Credits

Client Sanofi, Regeneron Pharmaceuticals, Inc., National Eczema Association Agency Webber Shandwick Peter Gay, creative director; Jennifer Zarrillo, producer; Bonnie Miller, copywriter. Production Impressionista Films Zack Resnicoff, director/EP; Igor Martinovic, DP; Monika Sajko, production design; Debbie McMurtrey, editor.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/75902/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75902/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/75902/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/75902/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Apr. 21, 2018

Framestore has promoted James Razzall to president, North America...

Saturday, Apr. 21, 2018

Facebook has taken the lion's share of scrutiny from Congress and the...

Friday, Apr. 20, 2018

Old "Scarface" friends said hello again at a 35th anniversary screening...

Friday, Apr. 20, 2018

The Mill Chicago has appointed indie firm Samuel Guthrey , the recently...

Friday, Apr. 20, 2018

Bicoastal Rocket Film has added director Nick Piper to its roster. A...

Thursday, Apr. 19, 2018

New York's "Fearless Girl" statue that has become a global symbol of...

Recent SPW Releases

Saturday, Apr. 21, 2018

The Motion Picture Sound Editors (MPSE) will explore new technologies for...

Friday, Apr. 20, 2018

Cut+Run is honored to be shortlisted for 10 AICE awards. The 2018 AICE...

Friday, Apr. 20, 2018

The annual Scripps Howard Awards stand as one of the nation’s most...

Friday, Apr. 20, 2018

As marketing decision-makers behind major brands are reinventing the...

Thursday, Apr. 19, 2018

Leading post-production companies Volt Studios and Nice Shoes have moved...

Thursday, Apr. 19, 2018

GPL Technologies, a leading technologies solutions provider to the media...

Top