This New York Lottery spot takes us to medieval times as a small band of warriors learns that they will be going up against a well-armed force of 200,000 to 300,000 fighters.
One of the over-matched men flees immediately upon hearing the news. The leader of the remaining group then goes over their options. They can fight or they can instead take leave and play the New York Lottery’s Take 5 game where they have a 1 in 9 chance of winning.
Given the odds, they exit for Lotto time.
Tom Kuntz of MJZ directed “Medieval” for McCann New York. The spot starts out as a dramatic cinema style scene, a misdirect that gives way to comedy that allows our band of merry men to escape a dire situation.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Andy Sciamanna, sr. copywriter; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP strategy director. Production MJZ Tom Kuntz, director; David Zander, president; Eriks Krumins, sr. executive producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, executive producer; Maria Lee, assistant editor; Taylor Colbert, producer. Conform, VFX EightVFX Music Cavalry Audio Post Heard City Telecine Company 3
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
