Wednesday, January 17, 2018
You are here:

Director Tim Godsall, twofifteenmccann Are "In the Know" For Hulu

By

Robert Goldrich
Wednesday, Jan. 25, 2017

1056 views

Log in or register now!

To promote the new season of the Hulu Original series The Path, agency twofifteenmccann set up an experiment to shine a light on an all too human behavior:  lying about watching certain TV shows just to seem in the know.

Directed by Tim Godsall of Anonymous Content, this web short titled “In The Know” captures actors in L.A. turning out to audition for a role in The Path. They are getting the opportunity to audition with the show’s star, Aaron Paul. One by one, the actors enter a room and are asked if they were familiar with the series plot.  Would they improvise a response even if clueless?

This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to “Come TV With Us” and offers a simple alternative to being caught in a tangled web of lies: watch all the episodes of hit TV shows, premium originals and movies on Hulu.

Credits

Client Hulu Agency twofifteenmccann Scott Duchon, chief creative officer; Justin Hargraves, associate creative director/art director; Rob Katzenstein, associate creative director/copywriter; Alex Spahr, director of integrated production; Mai Huynh, sr. producer; Gabrielle Tenaglia, Janene Lin, Paige Robertson, strategy team. Production Anonymous Content Tim Godsall, director; Andre Pienaar, DP; James Graves, line producer; Eric Stern, exec producer; Kerry Haynie, head of production; Paul Austerberry, production designer. Editorial Cut+Run Andy Green, editor; Michelle Esking, managing director; Amburr Farls, L.A. exec producer; Deanne Mehling, San Francisco exec producer; Jared Thomas,  producer. Color Company 3 Dave Hussey, colorist. Music Asche and Spencer Audio Post Lime Studios

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/70286/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/70286/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/70286/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/70286/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 17, 2018

Director Michael Illick has signed with production company Arts &...

Wednesday, Jan. 17, 2018

In the days and months following the Sept. 11 attacks, a small U.S...

Wednesday, Jan. 17, 2018

Pulse Films has added James Marsh, a 2009 Best Documentary Oscar winner...

Wednesday, Jan. 17, 2018

Director Joachim Back has signed with Stink for global representation. He...

Tuesday, Jan. 16, 2018

PBS, which dealt with sexual misconduct allegations in its own backyard,...

Tuesday, Jan. 16, 2018

The expected wave of litigation against the Federal Communications...

Recent SPW Releases

Tuesday, Jan. 16, 2018

Three artists from Rising Sun Pictures have been nominated for a Visual...

Tuesday, Jan. 16, 2018

Cinematographer Anthony Arendt has signed with The Director’s Network ,...

Tuesday, Jan. 16, 2018

Today, the Visual Effects Society (VES), the industry’s professional...

Monday, Jan. 15, 2018

Visual effects powerhouse Rodeo FX was tagged to create 96 shots for...

Monday, Jan. 15, 2018

NBCUniversal Telemundo Enterprises announced the creation of Telemundo...

Monday, Jan. 15, 2018

Over the past five years, Cody Stokes has crafted a busy career as a...

Top