Tuesday, January 16, 2018
You are here:

Director Tim Damon Showcases NSX For Honda, Tokyo Agency Les Mains

By

Robert Goldrich
Thursday, Mar. 23, 2017

852 views

Log in or register now!

Director Tim Damon put the NSX super car from Honda through a tour of California, highlighting the performance and styling of the vehicle. Damon directed both a short film and collateral images for ad agency Les Mains in Japan.

“We started the campaign looking at Spain, Portugal, Italy and France, but shot all over California,” said Damon. “We had everything we needed right here. The NSX is a functional work of art. I approached shooting the campaign like I was shooting a supermodel. First, out on the town, and then, on a fashion runway.”

The 16-day shoot for Honda reunited Damon with creative director Kenji Mizoguchi. “I love working with Kenji, he encourages a high energy, spontaneous environment that results in great work,” said Damon. Locations for both photography and film included Damon’s Los Angeles based Stage20, downtown Los Angeles, Mt. Wilson, Malibu, Newport Beach, Highway 1, Woodside, InyoKern and San Simeon.

The short begins with the NSX keeping a low profile with low light, low angles and bridge railings. The car then is seen rotating, intercut with images of high performance on the open road.

From 1990-2005 the original NSX became one of the world’s most beloved super cars, a two seat mid engine sports car with advanced aerodynamics and details inspired by an F-16 fighter. The new NSX was is a hybrid sports car designed and engineered in the U.S., powered by a 3.5-liter twin-turbo V6 engine and three electric motors, giving off 600 horsepower through an inventive all wheel drive train. Its body utilizes a space frame design, which is made from aluminum, ultra-high strength steel, and other rigid and lightweight materials, some of which are the world’s first applications.

“As an artist, I’m always an advocate for great work,” said Damon. “The agency wanted both the stills and film to feel organic, not overly produced. A relatable, natural feeling.” Damon relied on his custom light boxes to capture the NSX’s countless details while tapping into some very special cameras and lenses to shoot low light urban settings. “With the right combination dialed in, we let the cityscape light the car,” said Damon. Coastal and urban shots crackle to life courtesy of Filmotechnic Russian Arm and special camera rigs, allowing for unique, one-of-a kind shots of the NSX melding with the road.

Damon is represented for commercials and digital work through Square Planet Media/Damon Productions. 

Credits

Client Honda NSX Agency Les Mains, Tokyo Kenji Mizoguchi, creative director Production Piuma Motion/Square Planet Tim Damon, director/DP; Anthony Diaz, digital tech; Koji Matsumura, producer, Japan; Doug Dilg, producer, Piuma; Shigeki Otani, producer. Editorial Heather Belser, editor. Music “Havoc” by Luke Atencio Mix Rick Wilson, mix

Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/71033/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/71033/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/71033/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/71033/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jan. 16, 2018

The Visual Effects Society (VES) unveiled the nominees for the 16th Annual...

Tuesday, Jan. 16, 2018

FANCY Content has added Sophy Holland to its directorial lineup. This...

Tuesday, Jan. 16, 2018

A jubilant Ava DuVernay was named entertainer of the year at an NAACP...

Monday, Jan. 15, 2018

The next phase in data collection is right under your feet. Online clicks...

Sunday, Jan. 14, 2018

Meryl Streep, Liam Neeson, Taraji P. Henson and Paddington Bear and all...

Sunday, Jan. 14, 2018

Actress Eliza Dushku says she was sexually molested at age 12 by a stunt...

Recent SPW Releases

Tuesday, Jan. 16, 2018

Cinematographer Anthony Arendt has signed with The Director’s Network ,...

Tuesday, Jan. 16, 2018

Today, the Visual Effects Society (VES), the industry’s professional...

Monday, Jan. 15, 2018

Visual effects powerhouse Rodeo FX was tagged to create 96 shots for...

Monday, Jan. 15, 2018

NBCUniversal Telemundo Enterprises announced the creation of Telemundo...

Monday, Jan. 15, 2018

Over the past five years, Cody Stokes has crafted a busy career as a...

Thursday, Jan. 11, 2018

Duncan Alanson Spencer (1911-1999), the legendary Scenic Artist behind...

Top