Director Thomas Bryant of Ruffian teamed with Venables Bell & Partners (VB&P) on this Scotch-Brite spot which serves as a meditative portrait of those at work in the wee hours keeping our homes and workplaces clean–and safer, healthier places for us all.
Titled “Twilight,” this piece finds beauty in the dirtiest, overlooked jobs which mean so much to our daily lives.
Client Scotch-Brite Agency Venables Bell & Partners Will McGuinness, executive creative director; Gus Johnston, creative director; Ryan Hoercher, Nate Gagnon, sr. copywriters; Aisha Hakim, art director; Sasha White, sr. producer. Production Ruffian Thomas Bryant, director; Robert Herman, Sheila Eisenstein, exec producers; Tom Knight, line producer; Zack Spiger, DP; Stella Sonkova, production designer. Production Service Co. Unit Sofa, Prague Editorial Cut+Run Ben McCambridge, editor.
Royal Ontario Museum (ROM) has unveiled a new chapter in its “Immortal” brand platform that explores natural history to help people understand the past, make sense of the present, and shape a shared future.
Created by Toronto-based agency Broken Heart Love Affair, the new campaign reimagines the connection between humans and nature, encouraging viewers to reconsider humanity’s place within Earth’s vast timeline and offering a fresh look at the museum’s permanent collection.
At the heart of the Immortal: Nature’s Symphony campaign is this three-minute film, “Opera,” that aims to evoke a sense of awe and wonder, as seen through the eyes of the unique central character--a chimpanzee. Departing from the human-focused lens of the initial “Immortal” campaign in 2022, this iteration takes a new approach to emphasize ROM’s pillars of art, culture, and nature, reminding viewers that humanity is an incredibly small part of Earth’s expansive story spanning billions of years.
“This campaign is our love letter to the natural world--a clarion call to protect and look after our Earth and everything in it,” said ROM chief marketing & communications officer Sally Tindal. “Home to a world-class collection of 18 million artworks, cultural objects, and natural history specimens, ROM plays a vital role in our understanding of nature and the world around us, and we hope this campaign inspires people to revisit the Museum with fresh eyes.”
Directed by Rune Milton of Revolver Films (which reps him in Canada; he is handled by in the U.S. and U.K. by SMUGGLER), the film follows a chimpanzee’s interactions with diverse species and landscapes, illustrating Earth’s evolution and the resilience of the natural world. By... Read More
