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Sunday, December 10, 2017
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Director Terence Neale, JohnXHannes Rise "Above The Noise" For Beats by Dre

By

Robert Goldrich
Friday, Dec. 1, 2017

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Beats by Dr. Dre launched a new #AboveTheNoise campaign film featuring Serena Williams, Neymar Jr., Cara Delevingne, Michael K. Williams, and Kris Wu. In a loud world full of distractions, it’s never been more important to rise Above The Noise. 

Directed by Terence Neale via Park Pictures for agency JohnXHannes, the short film Above The Noise” focuses on notables who have all faced noise and adversity, and continue to rise above it--while heralding the next generation of kids blocking out the noise and going after their dreams. The Beats message is simply that only when you rise above the noise can you focus on what truly matters.

This holiday campaign dovetails with the new Beats Studio 3 Wireless. Born out of a true product insight, the new Beats Studio3 Wireless headphones with Pure Adaptive Noise Canceling technology, allows you to block out the noise, better than ever before.

Credits

Client Beats By Dr. Dre Agency JohnXHannes New York Hannes Ciatti, John McKelvey, executive creative directors/co-founders; Matt Bonin, head of production; Dan Koeger, Pierre Janneau, creative directors. Production Park Pictures Terence Neale, director; Jackie Kelman-Bisbee, Scott Howard, exec producers; Anne Bobroff, head of production; Tim Kerrison, Dougal Meese, Youree Henley, producers; Alexis Zabe, DP. Editorial Cartel Leo Scott, Chris Catanach, editors. Color Company 3 Tom Poole, colorist. Finishing a52 Music Ruel’s “Don’t Tell Me” Audio Beats By Dr. Dre Josh Eichenbaum, mixer.

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