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Director Sam Pilling, W+K London "Believe As One" For Nike, U.K. Soccer


Robert Goldrich
Tuesday, Jul. 17, 2018


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Pulse Films' Sam Pilling’s directed this Nike Football spot from Wieden+Kennedy London celebrating England’s unexpected journey at the World Cup 2018. 

“Believe As One” captures the spirit of the team and the mood of the nation following their epic and unexpected triumph into the World Cup semi-finals. And although the conclusion of their adventure came up short, the country united over one of the most promising teams England has had in a generation. This film tells that story. 


Client Nike Agency Wieden+Kennedy, London Paddy Treacy, creative director; Ben Shaffery, Max Batten, creatives; Richard Adkins, producer. Production Pulse Films Sam Pilling, director; James Sorton, exec producer; Alistair Payne-James, producer; Deepa Keshvala, DP; Ben Gill, 1st AD; Grace Zito, wardrobe stylist; Hector Dockrill, 2nd unit director; David French, 2nd unit producer; Nick Morris, 2nd unit DP. Casting Kharmel Cochrane, casting director. Editorial Stitch Paul O’Reilly, editor. Color Framestore Simon Bourne, colorist. Audio 750MPH Sam Ashwell, sound designer.

Category of ScreenWork: 


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