Thursday, March 22, 2018
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Director Ruben Fleischer Goes On A "Binge" For, CP+B


Robert Goldrich
Friday, Mar. 17, 2017


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Captain Obvious returns in the latest campaign from CP+B, Boulder, Colo. The Captain shows us how life’s everyday moments are anything but rewarding whereas the Rewards program is full of gratification.

In this spot titled “Binge,” director Ruben Fleischer of Caviar shows us the unrewarding state of marathon binge watching as a couple stays couch bound watching 10 seasons of a TV series, unaware of how much time has elapsed and how much of life could have been lived during their passive pursuit--though there are some hints around them such as spider webs on the ceiling.


Client Agency CP+B Boulder Ralph Watson, VP, chief creative officer; Brian Friedrich, creative director; Brett Dixon, Nicholas Buckingham, associate creative directors; Ian Hill, copywriter; Dave Swartz, VP, executive director of art direction and design; Billy Li, designer; Lindsey Baltimore, art producer; Sloan Schroeder, VP, director of content production, Boulder; Rachel Noonan, video producer. Production Caviar, Los Angeles Ruben Fleischer, director; Michael Sagol, Jasper Thomlinson, exec producers; Ken Seng, DP. Editorial NO6, Santa Monica, Calif. Chan Hatcher, editor; Randy Baublis, assistant editor; Michelle Dorsch, post producer. Postproduction NO7, Santa Monica Verdi Sevenhuysen, VFX artist. Audio Post Lime Studios, Santa Monica Mark Meyuhas, mixer; Susie Boyajan, exec producer. Animation Method Design Studios, NY Telecine Company 3 Siggy Ferstl, colorist; Matt Moran, sr. producer, telecine.

Category of ScreenWork: 


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