Running out of ink can be a pain in the neck. Luckily, HP has created the remedy to the many challenges of printing at home. Instant Ink — a subscription that automatically delivers ink to your door before you run out. To spread the word, in this campaign from Goodby Silverstein & Partners, HP is enlisting modern day spokes-vampires, portrayed by Beth Dover (Orange is the New Black) and Tom Musgraves (Fargo). The immortal couple has seen many human innovations over the centuries, but Instant ink changes their whole world.
This “Midday” :30 is part of the “They Print at Night” campaign series of spots directed by It’s Always Sunny in Philadelphia’s Rob McElhenney via production house Raucous.
McElhenney said, “We love using the fact that vampires can’t leave their house during the day to highlight how annoying it is to run out of ink.”
“The idea wasn’t to write TV commercials, but rather approach these more like an episodic sitcom. We want people to ask ‘when’s season 2 coming?!’ That’s why Rob was the perfect guy for the job,” said Laura Petruccelli, executive creative director, Goodby Silverstein & Partners.
Credits
Client HP Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Laura Petruccelli, executive creative director; Andrew Bancroft, creative director; Roseanne Overston, art director; Kayla Lott, copywriter; Leila Gage, director of broadcast production; Tess Kenner, executive producer; Melissa Nagy, sr. producer; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Dong Kim, group communications strategy director; Matt Hudgins, sr. communications strategist; Josh German, jr. communications strategist; Kelly Evans-Pfeifer, group brand strategy director; Cassidy Wilber, brand strategy director. Production Company Raucous Rob McElhenney, director; Steve Wi, Phyllis Koenig, owners/exec producers; Gonul Aldogan, head of production; Leanne Amos, producer; Mike Berlucci, DP; Rika Nakanishi, production designer; Dawn Boonyachlito, wardrobe stylist. Production, doormat tag shot Andrew Butte, director; Mark Sandoff, DP; Amanda Steigerwald, line producer. Photography Quinn Gravier, photographer; Keegan Attlee, photo assistant; Noah Daho, sr. print producer; Dmax Imaging, photo retouching. Editorial Union Editorial Graham Turner, editor; Connie Chuang, Roman Petrov, assistant editors; Michael Raimondi, president/managing partner; Joe Ross, exec producer. VFX/Finish KEVIN Tim Davies, ECD, partner; Robert Murdock, lead Flame/VFX supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Shortcake Music Katie Day, creative director; Kyle VandeKerkhoff, producer/mixer; Dmitriy Bolotnyy, composer. Sound Design/Audio Post Lime Studios Adam Primack, sound designer/mixer; Susie Boyajan, exec producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
