Running out of ink can be a pain in the neck. Luckily, HP has created the remedy to the many challenges of printing at home. Instant Ink — a subscription that automatically delivers ink to your door before you run out. To spread the word, in this campaign from Goodby Silverstein & Partners, HP is enlisting modern day spokes-vampires, portrayed by Beth Dover (Orange is the New Black) and Tom Musgraves (Fargo). The immortal couple has seen many human innovations over the centuries, but Instant ink changes their whole world.
This “Midday” :30 is part of the “They Print at Night” campaign series of spots directed by It’s Always Sunny in Philadelphia’s Rob McElhenney via production house Raucous.
McElhenney said, “We love using the fact that vampires can’t leave their house during the day to highlight how annoying it is to run out of ink.”
“The idea wasn’t to write TV commercials, but rather approach these more like an episodic sitcom. We want people to ask ‘when’s season 2 coming?!’ That’s why Rob was the perfect guy for the job,” said Laura Petruccelli, executive creative director, Goodby Silverstein & Partners.
Credits
Client HP Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Laura Petruccelli, executive creative director; Andrew Bancroft, creative director; Roseanne Overston, art director; Kayla Lott, copywriter; Leila Gage, director of broadcast production; Tess Kenner, executive producer; Melissa Nagy, sr. producer; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Dong Kim, group communications strategy director; Matt Hudgins, sr. communications strategist; Josh German, jr. communications strategist; Kelly Evans-Pfeifer, group brand strategy director; Cassidy Wilber, brand strategy director. Production Company Raucous Rob McElhenney, director; Steve Wi, Phyllis Koenig, owners/exec producers; Gonul Aldogan, head of production; Leanne Amos, producer; Mike Berlucci, DP; Rika Nakanishi, production designer; Dawn Boonyachlito, wardrobe stylist. Production, doormat tag shot Andrew Butte, director; Mark Sandoff, DP; Amanda Steigerwald, line producer. Photography Quinn Gravier, photographer; Keegan Attlee, photo assistant; Noah Daho, sr. print producer; Dmax Imaging, photo retouching. Editorial Union Editorial Graham Turner, editor; Connie Chuang, Roman Petrov, assistant editors; Michael Raimondi, president/managing partner; Joe Ross, exec producer. VFX/Finish KEVIN Tim Davies, ECD, partner; Robert Murdock, lead Flame/VFX supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Shortcake Music Katie Day, creative director; Kyle VandeKerkhoff, producer/mixer; Dmitriy Bolotnyy, composer. Sound Design/Audio Post Lime Studios Adam Primack, sound designer/mixer; Susie Boyajan, exec producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
