Timberland PRO launched a new commercial identity this week, celebrating skilled trade professionals with the release of a new tagline and ad campaign, “Always Do. Never Done.”

Part of the multi-spot package from The Martin Agency showcasing real workers in real-life work situations is “High Rise” which pays homage to construction workers.

The “Always Do. Never Done” campaign commercials were directed by Raymond Bark of Humble.

Credits

Client Timberland PRO Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Trent Patterson, SVP, creative director; Alexander Zamiar, Jonathan Richman, creative directors; Pamela Mahan, VP, executive content producer; Coleman Sweeney, content producer; Karen Gates, creative services manager. Production Humble Raymond Bark, director; Eric Berkowitz, president/founder; Rich Pring, managing director; Cathleen O’Conor Stern, exec producer; Marci Geraci, head of production; Laura Heflin, producer. Editorial Whitehouse Post Chris Murphy, editor; Devin Stevens, assistant editor; Caitlin Grady, exec producer; Jessica Mann, producer. Finishing/VFX Carbon Kieran Walsh, lead Flame/partner; Matt Reilly, Chris Wiseman, Flame; Aubrey Woodiwiss, colorist; Max Benjamin, After FX; Frank Devlin, producer/EP/partner. Sound Design Massive Music Music Tiny Lion. Audio Post Rainmaker Studios Bob Arno, sound designer/mix engineer; Kristin O’Connor, exec producer/owner; Clinton Spell II, general manager/scheduler.

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