This mixed reality trailer promotes VR app Tilt Brush which lets users paint in 3D space with virtual reality. Director Ray Tintori of m ss ng p eces teamed with MPC on the video which features three unique, real world artists unleashing their creativity with three-dimensional brush strokes, stars, light and fire in completely distinct styles: Rachel Rossin, an internationally acclaimed fine artist who works in oil painting and VR installations, Telfar Clemens, a groundbreaking young star in the fashion world, and Grace Lin, a freshman Studio Art major at New York’s famed LaGuardia High School.
Tintori also conceived the piece in which all the art elements were created using Tilt Brush (no traditional VFX techniques were used).
Grammy-winning composer Dan Romer (Cary Fukunaga’s “Beasts of No Nation”) created the original score.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
