Friday, January 19, 2018
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Director Petros Papahdjopolous In Sync With Swimmers, Ogilvy To Present Morton Salt For Pools


Robert Goldrich
Friday, Mar. 3, 2017


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Petros Papahdjopolous of The Famous Group directed this spot introducing Morton Salt for pools, deploying synchronized swimmers to bring a concept from Ogilvy Chicago to life.

The idea to take the Morton Salt Girl out of the rain and into the sun sounds simple enough, but to actually bring this to life in choreography, performance, film, and even just logistics, required a very detailed level of collaboration. Helping to realize this vision in tandem with the Ogilvy ensemble was the team at The Famous Group.


Client Morton Pool Salt Agency Ogilvy Chicago Joe Sciarrotta, chief creative officer; David Hernandez, executive creative director; Stirling McLaughlin, Pete Noback, creative directors; Emily Monroe, sr. content producer; Jana Reddig, planning director; Max Arevuo, planner. Production The Famous Group Petros Papahdjopolous; David Kwan, executive producer/managing director; Jennifer Glynn, line producer/producer; Steve Gainer, DP; Ariana Nakata, production designer; Erica Rice Cruz, costume designer; Mary Jeanette, choreographer. Editorial Beast Angelo Valencia, editor; Bryan Simpson, assistant editor. Color Company 3 Tyler Roth, colorist.  Finish Method Studios Mark Anderson, Flame artist. Design Method Design Joanna Woods, producer.  Performers The Aqualillies


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