Director Peter Thwaites of The Corner Shop teamed with NY agency Bullish Gainbridge to create a film for Gainbridge that transports viewers to 17th century tulip mania in the Netherlands, the very first financial bubble in history. Gainbridge is a simpler, faster and more transparent way to invest with no hidden fees, so what better way to illustrate its value than by telling the story of the very first economic bubble, the frenzy over tulips.
Credits
Client Group 1001/Gainbridge Agency Bullish, Inc. NY Ben Barney, Pocket Fluet, creative directors; German Rivera Hudders, copywriter; Jake Tieman, art director; Sam Kilbreth, executive producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, co-founder/exec producer; Nick Fewtrell, producer; Joost van Gelder, DP; Mini Bhogal, production supervisor. Production Services (Amsterdam) Halal Editorial Work Editorial Stewart Reeves, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, assistant editor. VFX The Mill NY Siro Valente, 2D lead/shoot supervisor; Kyle Cody, 2D VFX supervisor; Rachael Trillo, exec producer; Danni Henderson, producer. Color The Mill LA Adam Scott, colorist. Music/Sound Design Q Department Audio Post Sonic Union David Papa, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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