Set to the contagious tune “Sweet Caroline” by musical artist Neil Diamond, this spot for Jim Beam bourbon leans directly into the brand’s campaign ethos that people are good for you. The ad captures a moment of human connection by showcasing a community united in a spontaneous moment of joy as people in a bar come together to sing “Sweet Caroline.”
The commercial was directed by Noam Murro of Biscuit Filmworks for Leo Burnett Chicago.
“Jim Beam’s new platform gives fresh energy to the point of view that’s always been at the core of this iconic brand’s DNA: People are good for you,” said Britt Nolan, president and chief creative officer of Leo Burnett. “We’re very proud to put work into the world that’s genuinely optimistic and uplifting.”
Credits
Client Jim Beam Agency Leo Burnett Chicago Britt Nolan, president, chief creative officer; Ashley Geisheker, EVP, head of production; Kieran Ots, Dustin Tomes, EVPs, executive creative directors; Evan Schultz, SVP, creative director; Beth Dolnick, sr. producer; Sean Logan, sr. strategist. Production Company Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Andrew Travelstead, exec producer; Sean Moody, head of production; Jay Veal, unit production manager. Production Services The Lift, Mexico City Avelino Rodriguez, founder; Jose Barrera, managing director; Magali Sagarra, sr. producer. Editorial Work Editorial Stewart Reeves, editor; Michael Hillman, assistant editor; Remy Foxx, exec producer; Gabrielle Page, head of production. Music Comma Music Bonny Dolan, sync and executive producer; Lily Shallow, sync and producer; Larry Pecorella, creative director. Audio Post Comma Music Larry Pecorella, sound design and mix; Lily Shallow, producer. Media Agency Starcom
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
