This holiday spot, “Gift Box,” follows a girl whose imagination is sparked by a simple FedEx box, turning her Xmas morning into a magical experience.
Noam Murro of Biscuit directed this FedEx spot for BBDO New York, capturing the emotional side of package delivery by illustrating how it’s not about the packages or pallets but rather whit it means and does for people. “Gift Box” builds on the FedEx campaign “What we deliver by delivering” brand platform that was introduced last year.
Client FedEx Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, EVPs/executive creative directors; Greg Gerstner, SVP, sr. creative director; Banks Noel, Fred Covey VPs, creative directors; Eric Goldstein, VP, sr. creative director; Natalie Taylor, project manager; David Rolfe, EVP, director of integrated production; Alex Gianni, VP, group executive producer; Melanie Cornish, sr. producer; Melissa Chester, executive music producer. Production Biscuit Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougal, exec producer; Rachel Glaub, Mercedes Allen-Sarria, heads of production; Jay Veal, unit production manager; Jen Berry, production supervisor; Rodrigo Prieto, DP; Brock Houghton, production designer. Editorial Work Editorial Rich Orrick, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, cutting assistant. Telecine Color Collective Alex Bickel, telecine artist; Claudia Guevara, producer. VFX/Conform/Finishing Blacksmith Eliza Randall, VFX supervisor; Jamie Scott, 2D lead/compositor; Jacob Coy, Meggen Burdick, Jacob Slutsky, Yebin Ahn, compositors; Olivier Varteressian, Tuna Unalan, Rick Walia, Vitaliy Burov, CG artists; Charlotte Arnold, exec producer; Tina Chen, VFX producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Leslie DiLullo, producer. Audio Post Sound Lounge, New York Tom Jucarone, Peter Holcomb, engineers; Becca Falborn, producer.
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
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