Part of the “Where Now Meets Next” campaign, this FedEx spot directed by Noam Murro of Biscuit Filmworks for BBDO New York shows how even the littlest of things can impact a small business in a BIG way. Like when NFL star running back Derrick Henry accidentally tags a small business on social media instead of his loyal Tennessee Titans fans. The business trends up so drastically that the internet breaks. Good thing FedEx has the e-commerce solutions to help small businesses handle the onslaught of unexpected demand. So that whatever happens next, they can be ready.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, Banks Noel, SVPs, creative directors; Maria Real, executive producer; Lizzy Lehn, producer; Julia Millison, sr. music producer. Production Company Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing partner/exec producer; Sean Moody, head of production; Emily Skinner, producer; Jennifer Berry, production supervisor. Editorial Rock Paper Scissors Damion Clayton, editor; Sebastian Zoltoff, assistant editor; Justin Kumpata, exec producer/head of production; Eve Kornblum, managing director; Adam Parker, producer. VFX Fancy VFX Randie Swanberg, executive creative director/founder; Alex Tracy, head of production; Graham Dunglinson, exec producer; Mario Caserta, owner/exec VP/lead Flame artist; Janine Conway, sr. producer; Alanna Morton, production coordinator; Sungtae Will Kim, designer/2D animator; Mark Woit, Marc Goldfine, Flame artists; Andrew Santanastaso, tech operations. Color Color Collective Alex Bickell, colorist; Claudia Guevara, exec producer. Audio Heard City Keith Raynaud, mixer, sound designer; Sasha Awn, exec producer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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