Wednesday, July 18, 2018
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Director Neil Tardio Promotes "Sale" With Fun Wordplay For B of A, Hill Holliday


Robert Goldrich
Friday, Jun. 23, 2017


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Taking a page from the classic Abbott and Costello “Who’s on First?” comedy skit, Hill Holliday Boston had some fun with three Red Sox players’ names to cause their own brand of confusion. In the center of all this is star pitcher Chris Sale who decides to treat a bunch of kids to ice cream. When youngsters come up to an ice cream truck, they ask how much the frozen treats cost. “It’s on Sale” is the response from the three pitchers manning the truck, which leads to a constant back and forth over exactly what the “Sale” price is.

Directed by Neil Tardio of Venice, Calif.-based Durable Goods, this spot for Bank of America--titled “It’s On Sale”--also features Red Sox pitchers David Price and Steven Wright, whose last names add to the wordplay games. 

The :60 is a continuation of Bank of America’s #MLBmemorybank campaign that aims to honor fan memories while helping create new ones. 


Client Bank of America Agency Hill Holliday Boston Lance Jensen, chief creative officer; Spencer Deadrick, group creative director, copy; Will Uronis, group creative director, art; Pete Shamon, creative director, copy; Matt Rockett, creative director/art; Rob Gilcrest, producer; Bill Greider, digital strategist; Emily Skipp, project manager. Production Durable Goods Neil Tardio, director; Rebecca Wray, Hani Selim, exec producers. Music APM Mark Wong, sound engineer. Postproduction Bubble (HHCC) Dave Madden, editor; Gretchen Taipale, executive post producer.


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