Thursday, January 18, 2018
You are here:

Director Neil Tardio Promotes "Sale" With Fun Wordplay For B of A, Hill Holliday


Robert Goldrich
Friday, Jun. 23, 2017


Log in or register now!

Taking a page from the classic Abbott and Costello “Who’s on First?” comedy skit, Hill Holliday Boston had some fun with three Red Sox players’ names to cause their own brand of confusion. In the center of all this is star pitcher Chris Sale who decides to treat a bunch of kids to ice cream. When youngsters come up to an ice cream truck, they ask how much the frozen treats cost. “It’s on Sale” is the response from the three pitchers manning the truck, which leads to a constant back and forth over exactly what the “Sale” price is.

Directed by Neil Tardio of Venice, Calif.-based Durable Goods, this spot for Bank of America--titled “It’s On Sale”--also features Red Sox pitchers David Price and Steven Wright, whose last names add to the wordplay games. 

The :60 is a continuation of Bank of America’s #MLBmemorybank campaign that aims to honor fan memories while helping create new ones. 


Client Bank of America Agency Hill Holliday Boston Lance Jensen, chief creative officer; Spencer Deadrick, group creative director, copy; Will Uronis, group creative director, art; Pete Shamon, creative director, copy; Matt Rockett, creative director/art; Rob Gilcrest, producer; Bill Greider, digital strategist; Emily Skipp, project manager. Production Durable Goods Neil Tardio, director; Rebecca Wray, Hani Selim, exec producers. Music APM Mark Wong, sound engineer. Postproduction Bubble (HHCC) Dave Madden, editor; Gretchen Taipale, executive post producer.


Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jan. 18, 2018

The Sundance Film Festival has always been a place for boundary-pushing...

Thursday, Jan. 18, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has...

Thursday, Jan. 18, 2018

In her first televised interview, Dylan Farrow described in detail Woody...

Thursday, Jan. 18, 2018

Detroit (Annapurna Pictures) marked a reunion for cinematographer Barry...

Thursday, Jan. 18, 2018

Y&R’s SparkPlug program, a collaborative incubator that connects...

Thursday, Jan. 18, 2018

What makes a private sexual encounter newsworthy? A little-known website...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...