Teen yodeler and country music performer Mason Ramsey sings about cow-based greenhouse gas emissions in this offbeat Burger King music video directed by Michel Gondry via Partizan Entertainment for agency We Believers.
Burger King is going more eco-friendly with its BK Cows Menu featuring a Whopper made from cows that are fed an increased diet of lemongrass, which cuts methane bovine emissions by a third. These emissions represent more than a stinky problem; the methane contributes significantly to overheating our planet.
“When cows fart and burp and splatter/well it ain’t no laughing matter,” Ramsey sings. At one point, Ramsey puts on a gas mask while crooning to show that Earth can become uninhabitable if methane emissions aren’t controlled.
We Believers CCO Gustavo Lauria teamed with Steve Mudd on the lyrics for the Ramsey-performed song, with Pickle Music serving as music house and publisher, and Alexis Estiz as composer.
Credits
Client Burger King Agency We Believers, NY Gustavo Lauria, chief creative officer, copywriter; Santiago Luna Lupo, group creative director, copywriter; Diego Grandi, head of art, art director; Marcia Jaes, head of production; Marco Vega, head of planning; Rocio Fernandez Sasso, creative coordinator. Production Partizan Entertainment Michel Gondry, director; Shawn Kim, DP; Lisa Tauscher, managing director/exec producer; Kelly Martin, head of production; Raffi Adlan, producer; Maxwell Orgell, production designer; Andy Coffing, 1st AD; Mandy Moore choreographer. Editorial Final Cut LA Jeff Buchannan, editor; Diego Panich, 2nd editor. VFX/Postproduction The Mill LA Dan Roberts, EP; Erin Hicke, sr. VFX producer; Glyn Tebbutt, creative director/shoot supervisor/2D lead artist; Bowe King, art director/design CD; Freddy Parra, set data wrangler/3D artist; Yarin Manes, 3D lead artist; Franz Kol, Patrick Dirks, Kai Chun Tsai, Tim Rudgard, Rakesh Venugopal, 2D artists; Christian Sanchez, Matt Connolly, Danny Garcia, Elizabeth Hammer, Michael Lori, Fabio Marzo, Alice Panek, Shashi Kumar Dakoju, Amit Das , Dinesh Kanakaraj, Anish Mohan, 3D artists; Tim Robbins, Gareth Parr, finish artists; AVV Suresh, Chakravarthi V, Nikhil K M, Arun Kumar, Nithin Babu, paint artists; Jacob Bergman, animation supervisor; Stefan Kang, Mike LaFave, animators/FX artists; Greg Rubner, Greg Park, Patrick Kipper, John Federico, motion graphics/design; Nick Metcalf, colorist; Megan Rumph, color producer; Logan Highlen, Gemma Parr, color assist. (Toolbox: Flame, Nuke, Maya, Photoshop, Houdini, After Effects, C4D) Music/Sound Pickle Music, New York Alexis Estiz, composer; Steve Mudd composer & lyrics; Gustavo Lauria (who is CCO at ad agency We Believers), lyrics; Mason Ramsey, performer; Jacob Bloomfield-Mirsrach, Biijan Sharifi, Dario Calequi, sound designers; Lia Mitchell, Courtney Jenkins, producers; Chanelle Guyton, talent vocal coach; Pickle Music Studios, music publisher. Audio Post Pickle Music, New York Jacob Bloomfield-Misrach, mixer. Research Team PhD. Octavio A. Castelán-Ortega, PhD. Ermias Kebreab
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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