Monday, February 19, 2018
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Director Michel Gondry, BBDO NY Conjure Up "Dream" For FedEx

By

Robert Goldrich
Friday, Mar. 31, 2017

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Michel Gondry of Partizan directed this visual brand spot conceived by BBDO New York for FedEx, turning mundane overnight delivery into a magical experience--particularly magical for the happy recipients of toys and other shipped goodies. 

E-commerce takes on a visually arresting dynamic as laptops fly like birds through the air, and toys parachute down onto the front porches of houses.

A voiceover relates, “What we do every night is like something out of a strange dream. Except that the next morning, it all makes sense.”

Credits

Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Tom Kraemer, sr. creative director/copywriter; Dan Kenneally, creative director/art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sofia Doktori, sr. content producer; Rani Vaz, head of music production. Production Partizan Michel Gondry, director; Shawn Kim, DP; Maxwell Orgell, production designer; Raffi Adlan, producer; Joseph DeBartolo, production manager. Editorial Exile Eric Zumbrunnen, editor; Christopher Fetsch, assistant editor. Post/VFX Method Studios Bennett Lieber, sr. producer; Doug Luka, VFX supervisor. Color Company 3 Tom Poole, colorist. Music Barking Owl Audio Post Sound Lounge Tom Jucarone, mixer.

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Category of ScreenWork: 

560x349

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640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/71155/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/71155/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/71155/1280x750" frameborder="0" allowfullscreen></iframe>
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