Director Michel Gondry, BBDO NY Conjure Up "Dream" For FedEx
Michel Gondry of Partizan directed this visual brand spot conceived by BBDO New York for FedEx, turning mundane overnight delivery into a magical experience--particularly magical for the happy recipients of toys and other shipped goodies.
E-commerce takes on a visually arresting dynamic as laptops fly like birds through the air, and toys parachute down onto the front porches of houses.
A voiceover relates, “What we do every night is like something out of a strange dream. Except that the next morning, it all makes sense.”
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Tom Kraemer, sr. creative director/copywriter; Dan Kenneally, creative director/art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sofia Doktori, sr. content producer; Rani Vaz, head of music production. Production Partizan Michel Gondry, director; Shawn Kim, DP; Maxwell Orgell, production designer; Raffi Adlan, producer; Joseph DeBartolo, production manager. Editorial Exile Eric Zumbrunnen, editor; Christopher Fetsch, assistant editor. Post/VFX Method Studios Bennett Lieber, sr. producer; Doug Luka, VFX supervisor. Color Company 3 Tom Poole, colorist. Music Barking Owl Audio Post Sound Lounge Tom Jucarone, mixer.
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