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Director Matt Lenski, Partners & Spade Team On "Better Beings" For Casper Mattresses

By

Robert Goldrich
Friday, Jul. 28, 2017

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Partners & Spade collaborated with Casper mattresses to create “Better Beings,” a spot that brings testimonials from actual customers to life using one-of-a-kind puppets whose personalities are so convincing they don’t seem out of place in the otherwise day to day settings in which they’re situated. 

Customer Chris from Albany, LA is a purple Cyclops with a hip haircut, pausing from lunch with his friends to tell you about the positive impact Casper’s had on his life; Matt from Carmel, IN is a mop-top professor-type sharing his two cents about Casper’s value before getting into a vintage Mercedes; Tina from Harper, TX is an Avenue Q-like character with a flair for drama, lounging on her bed in a silky robe not wanting to leave it’s so comfortable.

Arts & Sciences’ Matt Lenski directed the spot, bringing comedy and humanity to eccentric creative for an essential everyday product.

Credits

Client Casper Mattress Agency Partners & Spade Anthony Sperduti, co-founder/executive creative director; Andrew Wilcox, producer; Elizabeth Dilk, design director; Greg Kimball, designer; Marisa Aveling, writer; Jessica Navas, strategist. Production Arts & Sciences Matt Lenski, director; John Benson, exec producer; Christa Skotland, head of production; Joan Bell, line producer;  Vinit Borriso, DP.  Furry Puppet Studio Zack Buchman, founder/creative director. Editorial Wax Georgia Dodson, editor; Nick Bruce, assistant editor. GFX Garret Walker Color Stephen Picano, colorist. Postproduction Rich Siciliano, Flame; Annabelle Cuthbert, producer.

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