Sunday, January 21, 2018
You are here:

Director Matt Lenski, Partners & Spade Team On "Better Beings" For Casper Mattresses

By

Robert Goldrich
Friday, Jul. 28, 2017

1772 views

Log in or register now!

Partners & Spade collaborated with Casper mattresses to create “Better Beings,” a spot that brings testimonials from actual customers to life using one-of-a-kind puppets whose personalities are so convincing they don’t seem out of place in the otherwise day to day settings in which they’re situated. 

Customer Chris from Albany, LA is a purple Cyclops with a hip haircut, pausing from lunch with his friends to tell you about the positive impact Casper’s had on his life; Matt from Carmel, IN is a mop-top professor-type sharing his two cents about Casper’s value before getting into a vintage Mercedes; Tina from Harper, TX is an Avenue Q-like character with a flair for drama, lounging on her bed in a silky robe not wanting to leave it’s so comfortable.

Arts & Sciences’ Matt Lenski directed the spot, bringing comedy and humanity to eccentric creative for an essential everyday product.

Credits

Client Casper Mattress Agency Partners & Spade Anthony Sperduti, co-founder/executive creative director; Andrew Wilcox, producer; Elizabeth Dilk, design director; Greg Kimball, designer; Marisa Aveling, writer; Jessica Navas, strategist. Production Arts & Sciences Matt Lenski, director; John Benson, exec producer; Christa Skotland, head of production; Joan Bell, line producer;  Vinit Borriso, DP.  Furry Puppet Studio Zack Buchman, founder/creative director. Editorial Wax Georgia Dodson, editor; Nick Bruce, assistant editor. GFX Garret Walker Color Stephen Picano, colorist. Postproduction Rich Siciliano, Flame; Annabelle Cuthbert, producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/72594/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/72594/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/72594/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/72594/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jan. 21, 2018

"Jumanji: Welcome to the Jungle" outdid another weekend's worth of...

Sunday, Jan. 21, 2018

Guillermo del Toro’s fantastical romance The Shape of Water (Fox...

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Friday, Jan. 19, 2018

Ben Wolan has become executive creative director at DDB San Francisco,...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top