Thursday, October 27, 2016
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Director Martin Krejci, W+K Amsterdam "Get In The Game" For


Robert Goldrich
Thursday, Jun. 9, 2016


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This spot titled “Get In The Game”--directed by Martin Krejci of Stink for Wieden+Kennedy Amsterdam--kicks off the next chapter of the “Passions” campaign for

The :60 captures the passion of those who travel to support and experience their favorite sport. With upcoming major sports events in France and Rio de Janeiro, this summer will see numerous fans and would-be athletes watching their heroes from afar. But with the right hotel room or accommodation, these sports enthusiasts can be in the thick of the soccer, surfing, cycling and running action, getting closer to their dreams than ever before. In this commercial we see various folks who have landed the right room and are living their sports dreams up close and personal--one who gets quite close as he finds himself in an elevator with legendary soccer star Thierry Henry who is’s ambassador for the 2016 Summer of Sports.

This spot and the overall campaign rolled out today in the U.K., Brazil, Germany, France, Italy, Spain, Poland and Sweden. In the coming months, the work will debut in Australia and Canada.


Client Agency Wieden+Kennedy Amsterdam Eric Quennoy, Mark Bernath, executive creative directors; Genevieve Hoey, Sean Condon, Joe Burrin, creative directors; Cal Al-Jorani, art director; Bern Hunter, copywriter; Joe Togneri, head of broadcast production; Heidi Baltzer, sr. broadcast producer; Soey Lim, assistant producer; Emma Wiseman, strategic planner; Greg White, digital strategist. Production Stink Martin Krejci, director; Florian Hoffmeister, DP; Charlotte Woodhead, producer; Blake Powell, exec producer. Editorial Marshall Street Editors, London Tim Thornton-Allen, editor; Stewart Adams, assistant editor; Katie Truelove, exec producer. Audio Post Grand Central Recording Studios, London Raj Sehgal, sound designer/mixer; George Castle, additional track lay. Music Gin Wigmore/”New Rush” Universal/BMG/Sugaroo Postproduction The Mill London Andrew Barnsley Wood, 2D lead artist; Brad Wood, Richie Whiles, 2D artists; Seamus O’Keane, colorist; Elena Pagliei, producer; Misha Stanford-Harris, exec producer. 


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