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Director Martin Granger, Y&R Chicago Introduce The "Turketarians" For Butterball


Robert Goldrich
Monday, Jun. 20, 2016


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Martin Granger of Moxie Pictures directed this video featuring improv artists Carrie Barrett and Chris Mars as “Turketarians,” a Butterball turkey-obsessed couple whose love extends beyond Butterball’s popular Whole Turkey to also include their Every Day and Deli brands.

Conceived by a team at Y&R Chicago, the comedy campaign--which also includes a :30 and two :15 TV spots--is running across multiple platforms including online video, social, TV, print, radio, OOH and digital display.

The centerpiece longer form comedy video is titled Meet the Turketarians.


Client Butterball Agency Y&R Chicago Pam Mufson, Jeremy Smallwood, executive creative directors; Brian Smego, SVP, director of integrated production; Mark Hohenschau, Michele Underwood, associate creative directors. Production Moxie Pictures Martin Granger, director; Robert Fernandez, exec producer; Heidi Soltesz, producer; Paula Benson, head of production; Jody Fisher, production supervisor. Editorial Cutters Grant Gustafson, editor; Heather Richardson, post producer.



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