Director Martin Granger, Y&R Chicago Introduce The "Turketarians" For Butterball
Martin Granger of Moxie Pictures directed this video featuring improv artists Carrie Barrett and Chris Mars as “Turketarians,” a Butterball turkey-obsessed couple whose love extends beyond Butterball’s popular Whole Turkey to also include their Every Day and Deli brands.
Conceived by a team at Y&R Chicago, the comedy campaign--which also includes a :30 and two :15 TV spots--is running across multiple platforms including online video, social, TV, print, radio, OOH and digital display.
The centerpiece longer form comedy video is titled Meet the Turketarians.
Client Butterball Agency Y&R Chicago Pam Mufson, Jeremy Smallwood, executive creative directors; Brian Smego, SVP, director of integrated production; Mark Hohenschau, Michele Underwood, associate creative directors. Production Moxie Pictures Martin Granger, director; Robert Fernandez, exec producer; Heidi Soltesz, producer; Paula Benson, head of production; Jody Fisher, production supervisor. Editorial Cutters Grant Gustafson, editor; Heather Richardson, post producer.