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Director Martin Granger Performs Super Bowl "Surgery" For Aflac, Publicis Seattle

By

Robert Goldrich
Friday, Feb. 3, 2017

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Directed by Martin Granger of Moxie Pictures for Publicis Seattle--with VFX from The Mill NY--this Aflac spot for the Super Bowl opens on a man on the operating table as a doctor prepares to perform surgery on him. The patient is startled when the surgeon tells him that she plans on “going in and removing his ‘67 Corvette.”

The man counters by saying that he’s there only for a simple gall bladder procedure. But the doctor reminds him that without Aflac insurance, he still has to pay for his living expenses such as rent, etc., while he's recuperating and out of work. His unexpected surgery might mean he will have to sell his beloved car.

The lesson to this story--while your health can change, the life you love doesn’t have to if you have Aflac coverage.

Credits

Client Aflac Agency Publicis Seattle Andrew Cristou, chief creative officer; Corey Bartha, director of integrated production; Steve Williams, group creative director; Adam Oliver, head of production; Ryan Shanholtzer, broadcast producer; Adam Deer, associate creative director; Trevor Houser, copywriter; JP Martin, strategy director; Marie MacWhorter, strategist.  Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer. Editorial Arcade NY Jeff Ferruzzo, editor; Sila Soyer, exec producer; Gavin Carroll, producer. VFX The Mill NY Krissy Nordella, VFX supervisor; Colin Blaney, sr. producer.

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